Categories/Protein & Energy Bars/Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B0FST375QH
Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Nurri

The Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.19 to $26.88 against an MSRP/MAP of $26.88. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$24.19

MAX PRICE ($)

$26.88

AVG PRICE ($)

$26.17

MODERATE EROSION

10.01%

MSRP/MAP ($)

$26.88

Price erosion from MSRP10.01% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $24.19, following a peak of $26.88 during the tracking period. Compared to its MSRP of $26.88, the current price reflects a moderate variance of 10.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.19
−$2.69
29(100%)
10.01%
3PMega Deal USA
New
$34.67
+$7.79
0(0%)
-28.98%
3PStar Mart Inc
New
$34.29
+$7.41
0(0%)
-27.57%
3PPK 99
New
$34.67
+$7.79
0(0%)
-28.98%
3PBest Deal Retail Corp.
New
$34.78
+$7.90
0(0%)
-29.39%
3PLEGO FREIGHT
New
$33.00
+$6.12
0(0%)
-22.77%
3POsmium Shop
New
$34.68
+$7.80
0(0%)
-29.02%
The Buy Box for Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.88

Peak Seller Pressure

7 sellers on Jun 22

Price held at $26.88

Price Trend

Stable

Seller Proliferation

→ Stable

+0.21/day avg · +6 net

Peak +5 on 06/13

Buy-box price stayed between $0.00 and $26.88, largely stable over the period. It entered the period already $26.88 below MSRP ($26.88), before any crowding pressure arrived. Seller count peaked at 7 on 06/22 — adding +6 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (7)
1PAmazon.com

29d · avg $26.17 · 29 Buy Box Wins · ↓ falling

3PMega Deal USA

19d · avg $34.70 · 0 Buy Box Wins · stable

3PBest Deal Retail Corp.

19d · avg $34.78 · 0 Buy Box Wins · stable

3PPK 99

18d · avg $35.08 · 0 Buy Box Wins · stable

3PLEGO FREIGHT

14d · avg $34.28 · 0 Buy Box Wins · ↓ falling

3POsmium Shop

13d · avg $34.70 · 0 Buy Box Wins · stable

3PStar Mart Inc

10d · avg $34.29 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$2.69

Significant · 10.0% below MSRP

Significant erosion — floor is $2.69 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

6 3P sellers

Swarming

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $24.19

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $24.19, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $24.19, which is 10.0% below MSRP ($26.88).

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 10.0% below MSRP ($26.88).