Categories/Protein & Energy Bars/Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B0FST375QH
Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans

Nurri

The Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.97 to $26.88 against an MSRP/MAP of $26.88. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$23.97

MAX PRICE ($)

$26.88

AVG PRICE ($)

$26.26

MODERATE EROSION

10.83%

MSRP/MAP ($)

$26.88

Price erosion from MSRP10.83% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $23.97, following a peak of $26.88 during the tracking period. Compared to its MSRP of $26.88, the current price reflects a moderate variance of 10.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 8 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$23.97
−$2.91
31(100%)
10.83%
3POsmium Shop
New
$33.30
+$6.42
0(0%)
-23.88%
3PMega Deal USA
New
$34.67
+$7.79
0(0%)
-28.98%
3PLEGO FREIGHT
New
$33.00
+$6.12
0(0%)
-22.77%
3PBest Deal Retail Corp.
New
$34.78
+$7.90
0(0%)
-29.39%
3PStar Mart Inc
New
$34.29
+$7.41
0(0%)
-27.57%
3PPK 99
New
$34.27
+$7.39
0(0%)
-27.49%
3PEveryday Essentials Trading Co.
New
$34.67
+$7.79
0(0%)
-28.98%
3PNationwide Product Solutions
New
$34.27
+$7.39
0(0%)
-27.49%
The Buy Box for Nurri - 30g Protein Ultra Filtered Milk Shake – Vanilla - Lactose Free, Low Sugar, 150 Calories, 10 Vitamins and Minerals - 11 fl oz, 10 Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.88

Peak Seller Pressure

7 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/30

Buy-box price stayed between $23.97 and $26.88, largely stable over the period. It entered the period already $2.69 below MSRP ($26.88), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
3PLEGO FREIGHT

Last Jul 21 · $33.00 · 0 Buy Box Wins

3PPK 99

Last Jul 12 · $34.27 · 0 Buy Box Wins

3PMega Deal USA

Last Jul 12 · $34.67 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

31d · avg $26.26 · 31 Buy Box Wins · stable

3POsmium Shop

31d · avg $34.20 · 0 Buy Box Wins · ↓ falling

3PBest Deal Retail Corp.

31d · avg $34.78 · 0 Buy Box Wins · stable

3PStar Mart Inc

27d · avg $34.29 · 0 Buy Box Wins · stable

3PNationwide Product Solutions

19d · avg $34.27 · 0 Buy Box Wins · stable

3PEveryday Essentials Trading Co.

19d · avg $34.67 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$2.91

Significant · 10.8% below MSRP

Significant erosion — floor is $2.91 (10.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

8 3P sellers

Swarming · 3 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $23.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $23.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $23.97, which is 10.8% below MSRP ($26.88).

3

Escalate directly with Amazon — The lowest price has dropped to $23.97, which is 10.8% below MSRP ($26.88).