Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

Oikos
The Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.77 to $25.47 against an MSRP/MAP of $26.97. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$21.77
MAX PRICE ($)
$25.47
AVG PRICE ($)
$24.62
MODERATE EROSION
19.28%
MSRP/MAP ($)
$26.97
The product is currently selling at $21.77, following a peak of $25.47 during the tracking period. Compared to its MSRP of $26.97, the current price reflects a moderate variance of 19.3% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $21.77 −$5.20 | 29(100%) | 19.28% |
3PSALTIZA | New | $38.36 +$11.39 | 0(0%) | -42.23% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price declined from $25.47 to $21.77 — a $3.70 drop over 29 days. It entered the period already $1.50 below MSRP ($26.97), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $24.62 · 29 Buy Box Wins · ↓ falling
29d · avg $38.36 · 0 Buy Box Wins · stable
$5.20
Significant · 19.3% below MSRP
Significant erosion — floor is $5.20 (19.3%) below MSRP; the pricing anchor is under real pressure.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 29 wins · $21.77
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $21.77, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $21.77, which is 19.3% below MSRP ($26.97).
Escalate directly with Amazon — The lowest price has dropped to $21.77, which is 19.3% below MSRP ($26.97).