Categories/Protein & Energy Bars/Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count

Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count

Oikos

The Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.77 to $29.25 against an MSRP/MAP of $29.25. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$21.77

MAX PRICE ($)

$29.25

AVG PRICE ($)

$22.68

SEVERE EROSION

25.57%

MSRP/MAP ($)

$29.25

Price erosion from MSRP25.57% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $21.99, following a peak of $29.25 during the tracking period. Compared to its MSRP of $29.25, the current price reflects a severe variance of 24.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$21.99
−$7.26
31(100%)
24.82%
3PSALTIZA
New
$38.36
+$9.11
0(0%)
-31.15%
The Buy Box for Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.25

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $21.77 and $29.25, largely stable over the period. It entered the period already $7.48 below MSRP ($29.25), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

31d · avg $22.68 · 31 Buy Box Wins · stable

3PSALTIZA

31d · avg $38.36 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$7.48

Severe · 25.6% below MSRP

Severe erosion — floor is $7.48 (25.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 31 wins · $21.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $21.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.77, which is 25.6% below MSRP ($29.25).

2

Escalate directly with Amazon — The lowest price has dropped to $21.77, which is 25.6% below MSRP ($29.25).