Categories/Protein & Energy Bars/Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)

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amazon.comID B09V1S9168
Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)

Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)

Optimum Nutrition

The Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.90 to $26.33 against an MSRP/MAP of $26.33. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$23.90

MAX PRICE ($)

$26.33

AVG PRICE ($)

$26.10

MINIMAL EROSION

9.23%

MSRP/MAP ($)

$26.33

Price erosion from MSRP9.23% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $26.33, following a peak of $26.33 during the tracking period. Compared to its MSRP of $26.33, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$26.33
+$0.00
31(100%)
0.00%
The Buy Box for Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.33

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $23.90 and $26.33, largely stable over the period. Price opened right at MSRP ($26.33). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $26.10 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.43

Moderate · 9.2% below MSRP

Moderate erosion — floor price is $2.43 (9.2%) below MSRP and slipping.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $26.33

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.33, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $23.90, which is 9.2% below MSRP ($26.33).

2

Review MAP compliance — The lowest price has dropped to $23.90, which is 9.2% below MSRP ($26.33).