Categories/Protein & Energy Bars/Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B0D27S9SYL
Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12)

Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12)

Orgain

The Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.95 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$20.95

MAX PRICE ($)

$35.99

AVG PRICE ($)

$29.14

SEVERE EROSION

41.79%

MSRP/MAP ($)

$35.99

Price erosion from MSRP41.79% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $29.99, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the current price reflects a moderate variance of 16.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$29.99
−$6.00
29(100%)
16.67%
3PMarvelous Enterprises Inc.
New
$32.88
−$3.11
0(0%)
8.64%
3PBest Deal Retail Corp.
New
$35.80
−$0.19
0(0%)
0.53%
The Buy Box for Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $35.99

Peak Seller Pressure

3 sellers on Jun 7

Price held at $29.99

Price Trend

Stable

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/07

Buy-box price stayed between $20.95 and $35.99, largely stable over the period. It entered the period already $6.00 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 3 on 06/07 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

29d · avg $29.14 · 29 Buy Box Wins · stable

3PBest Deal Retail Corp.

29d · avg $35.80 · 0 Buy Box Wins · stable

3PMarvelous Enterprises Inc.

24d · avg $33.79 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$15.04

Severe · 41.8% below MSRP

Severe erosion — floor is $15.04 (41.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 29 wins · $29.99

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $20.95, which is 41.8% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $20.95, which is 41.8% below MSRP ($35.99).