Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Meal Replacement Drinks

Orgain
The Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.09 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$21.09
MAX PRICE ($)
$35.99
AVG PRICE ($)
$30.81
SEVERE EROSION
41.40%
MSRP/MAP ($)
$35.99
The product is currently selling at $35.99, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $35.99 +$0.00 | 29(100%) | 0.00% |
3PMarvelous Enterprises Inc. | New | $42.88 +$6.89 | 0(0%) | -19.14% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price fell to a floor of $21.09 before recovering to $35.99. It entered the period already $4.31 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $30.81 · 29 Buy Box Wins · ↑ rising
29d · avg $41.22 · 0 Buy Box Wins · ↑ rising
$14.90
Severe · 41.4% below MSRP
Severe erosion — floor is $14.90 (41.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 29 wins · $35.99
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $35.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $21.09, which is 41.4% below MSRP ($35.99).
Escalate directly with Amazon — The lowest price has dropped to $21.09, which is 41.4% below MSRP ($35.99).