Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Meal Replacement Drinks

Orgain
The Orgain Organic Nutritional Shake, Creamy Chocolate Fudge - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten & Soy Free, Kosher, Non-GMO, Packaging May Vary, 11 Fl Oz (Pack of 12) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.99 to $31.68 against an MSRP/MAP of $31.68. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$21.99
MAX PRICE ($)
$31.68
AVG PRICE ($)
$27.05
SEVERE EROSION
30.59%
MSRP/MAP ($)
$31.68
The product is currently selling at $25.57, following a peak of $31.68 during the tracking period. Compared to its MSRP of $31.68, the current price reflects a moderate variance of 19.3% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $25.57 −$6.11 | 29(100%) | 19.29% |
3PSHOP-ALL-AZ | New | $48.00 +$16.32 | 0(0%) | -51.52% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price declined from $28.51 to $25.57 — a $2.94 drop over 29 days. It entered the period already $3.17 below MSRP ($31.68), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $27.05 · 29 Buy Box Wins · ↓ falling
29d · avg $48.00 · 0 Buy Box Wins · stable
$9.69
Severe · 30.6% below MSRP
Severe erosion — floor is $9.69 (30.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 29 wins · $25.57
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $25.57, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $21.99, which is 30.6% below MSRP ($31.68).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.6% below MSRP ($31.68).