Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Meal Replacement Drinks

Orgain
The Orgain Organic Nutritional Shake, Creamy Chocolate Fudge - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten & Soy Free, Kosher, Non-GMO, Packaging May Vary, 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $25.57 to $31.68 against an MSRP/MAP of $31.68. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$25.57
MAX PRICE ($)
$31.68
AVG PRICE ($)
$28.68
MODERATE EROSION
19.29%
MSRP/MAP ($)
$31.68
The product is currently selling at $31.68, following a peak of $31.68 during the tracking period. Compared to its MSRP of $31.68, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $31.68 +$0.00 | 31(100%) | 0.00% |
2PAmazon Resale | New | $20.59 −$11.09 | 0(0%) | 35.01% |
3PSHOP-ALL-AZ | New | $48.00 +$16.32 | 0(0%) | -51.52% |
Peak Seller Pressure
3 sellers on Jul 31
Price held at $31.68
Price Trend
Recovering
Seller Proliferation
→ Stable
+0.03/day avg · +1 net
Peak +1 on 07/31
Buy-box price fell to a floor of $25.57 before recovering to $31.68. It entered the period already $6.11 below MSRP ($31.68), before any crowding pressure arrived. Seller count peaked at 3 on 07/31 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Since Jul 31 · $20.5935.0% below MAP · 0 Buy Box Wins
No sellers exited in recent period.
31d · avg $28.68 · 31 Buy Box Wins · ↑ rising
31d · avg $48.00 · 0 Buy Box Wins · stable
$6.11
Significant · 19.3% below MSRP
Significant erosion — floor is $6.11 (19.3%) below MSRP; the pricing anchor is under real pressure.
1 3P sellers
Controlled · +1 new
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
Amazon.com
1P · 31 wins · $31.68
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $31.68, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $25.57, which is 19.3% below MSRP ($31.68).
Escalate directly with Amazon — The lowest price has dropped to $20.59, which is 19.3% below MSRP ($31.68).