Categories/Protein & Energy Bars/Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B003FDC2I2
Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Orgain

The Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $25.25 to $34.53 against an MSRP/MAP of $34.53. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$25.25

MAX PRICE ($)

$34.53

AVG PRICE ($)

$29.00

SEVERE EROSION

26.88%

MSRP/MAP ($)

$34.53

Price erosion from MSRP26.88% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $32.99, following a peak of $34.53 during the tracking period. Compared to its MSRP of $34.53, the current price reflects a minimal variance of 4.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$32.99
−$1.54
31(100%)
4.46%
2PAmazon Resale
New
$20.09
−$14.44
0(0%)
41.82%
3PCozy Farm
New
$56.74
+$22.21
0(0%)
-64.32%
The Buy Box for Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.53

Peak Seller Pressure

3 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/29

Buy-box price fell to a floor of $25.25 before recovering to $32.99. It entered the period already $6.12 below MSRP ($34.53), before any crowding pressure arrived. Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

31d · avg $29.00 · 31 Buy Box Wins · ↑ rising

3PCozy Farm

31d · avg $56.74 · 0 Buy Box Wins · stable

2PAmazon Resale

17d · avg $19.24 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$9.28

Severe · 26.9% below MSRP

Severe erosion — floor is $9.28 (26.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 31 wins · $32.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $32.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $25.25, which is 26.9% below MSRP ($34.53).

2

Escalate directly with Amazon — The lowest price has dropped to $17.92, which is 26.9% below MSRP ($34.53).