Categories/Protein & Energy Bars/Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B003FDC2I2
Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary)

Orgain

The Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.99 to $33.89 against an MSRP/MAP of $33.89. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$21.99

MAX PRICE ($)

$33.89

AVG PRICE ($)

$27.85

SEVERE EROSION

35.11%

MSRP/MAP ($)

$33.89

Price erosion from MSRP35.11% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $28.41, following a peak of $33.89 during the tracking period. Compared to its MSRP of $33.89, the current price reflects a moderate variance of 16.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$28.41
−$5.48
28(100%)
16.17%
3PCozy Farm
New
$56.74
+$22.85
0(0%)
-67.42%
2PAmazon Resale
New
$19.03
−$14.86
0(0%)
43.85%
The Buy Box for Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $33.89

Peak Seller Pressure

3 sellers on Jun 16

Price held at $28.41

Price Trend

Stable

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/16

Buy-box price stayed between $21.99 and $33.89, largely stable over the period. It entered the period already $5.48 below MSRP ($33.89), before any crowding pressure arrived. Seller count peaked at 3 on 06/16 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

28d · avg $27.85 · 28 Buy Box Wins · stable

3PCozy Farm

28d · avg $56.74 · 0 Buy Box Wins · stable

2PAmazon Resale

8d · avg $20.12 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$11.90

Severe · 35.1% below MSRP

Severe erosion — floor is $11.90 (35.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 28 wins · $28.41

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $28.41, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.99, which is 35.1% below MSRP ($33.89).

2

Escalate directly with Amazon — The lowest price has dropped to $18.47, which is 35.1% below MSRP ($33.89).