Categories/Protein & Energy Bars/Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B00JTX7SHC
Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain

The Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.09 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$23.09

MAX PRICE ($)

$35.99

AVG PRICE ($)

$33.80

SEVERE EROSION

35.84%

MSRP/MAP ($)

$35.99

Price erosion from MSRP35.84% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $32.84, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the current price reflects a minimal variance of 8.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$32.84
−$3.15
29(100%)
8.75%
The Buy Box for Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $35.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price declined from $35.99 to $32.84 — a $3.15 drop over 29 days. Price opened right at MSRP ($35.99). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

29d · avg $33.80 · 29 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.90

Severe · 35.8% below MSRP

Severe erosion — floor is $12.90 (35.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 29 wins · $32.84

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $32.84, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.09, which is 35.8% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $23.09, which is 35.8% below MSRP ($35.99).