Categories/Protein & Energy Bars/Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

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amazon.comID B00JTX7SHC
Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain

The Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $31.99 to $34.83 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$31.99

MAX PRICE ($)

$34.83

AVG PRICE ($)

$32.39

MODERATE EROSION

11.11%

MSRP/MAP ($)

$35.99

Price erosion from MSRP11.11% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $33.04, following a peak of $34.83 during the tracking period. Compared to its MSRP of $35.99, the current price reflects a minimal variance of 8.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$33.04
−$2.95
31(100%)
8.20%
The Buy Box for Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $35.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $31.99 and $34.83, largely stable over the period. It entered the period already $3.15 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $32.39 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$4.00

Significant · 11.1% below MSRP

Significant erosion — floor is $4.00 (11.1%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $33.04

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $33.04, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $31.99, which is 11.1% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $31.99, which is 11.1% below MSRP ($35.99).