Categories/Protein & Energy Bars/OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack)

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B0764GPB51
OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack)

OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack)

Owyn Only What You Need

The OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack) was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $25.89 to $38.99 against an MSRP/MAP of $38.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$25.89

MAX PRICE ($)

$38.99

AVG PRICE ($)

$35.48

SEVERE EROSION

33.60%

MSRP/MAP ($)

$38.99

Price erosion from MSRP33.60% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $38.71, following a peak of $38.99 during the tracking period. Compared to its MSRP of $38.99, the current price reflects a minimal variance of 0.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$38.71
−$0.28
29(100%)
0.72%
3PNatural Nutrient
New
$57.96
+$18.97
0(0%)
-48.65%
3PSALTIZA
New
$47.80
+$8.81
0(0%)
-22.60%
3PDesignwaves
New
$57.96
+$18.97
0(0%)
-48.65%
3PAsh stop store
New
$54.41
+$15.42
0(0%)
-39.55%
3Pbetterlifecom
New
$52.99
+$14.00
0(0%)
-35.91%
3PEternity Essentials
New
$46.67
+$7.68
0(0%)
-19.70%
The Buy Box for OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $38.99

Peak Seller Pressure

7 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.07/day avg · -2 net

Buy-box price stayed between $25.89 and $38.99, largely stable over the period. Price opened right at MSRP ($38.99). Seller count peaked at 7 on 06/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PAsh stop store

Last Jun 4 · $54.41 · 0 Buy Box Wins

3Pbetterlifecom

Last Jun 3 · $52.99 · 0 Buy Box Wins

Persistent (5)
1PAmazon.com

29d · avg $35.48 · 29 Buy Box Wins · stable

3PNatural Nutrient

29d · avg $57.75 · 0 Buy Box Wins · stable

3PSALTIZA

29d · avg $47.80 · 0 Buy Box Wins · stable

3PDesignwaves

29d · avg $57.77 · 0 Buy Box Wins · stable

3PEternity Essentials

29d · avg $46.67 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$13.10

Severe · 33.6% below MSRP

Severe erosion — floor is $13.10 (33.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

6 3P sellers

Swarming · 2 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $38.71

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $38.71, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $25.89, which is 33.6% below MSRP ($38.99).

2

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 33.6% below MSRP ($38.99).