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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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Categories/Protein & Energy Bars/OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

at risk

ID B08B2J4DKZ

OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count

Owyn Only What You Need

The OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $39.00 to $49.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days

Last updated Jul 31, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$39.00

MAX PRICE ($)

$49.99

AVG PRICE ($)

$48.93

SEVERE EROSION

21.98%

MSRP/MAP ($)

$49.99

Price erosion from MSRP21.98% below MSRP

Jul 1, 2026Jul 31, 2026

The product is currently selling at $49.99, following a peak of $49.99 during the tracking period. Compared to its MSRP of $49.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 4 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
1PAmazon.com· Top	New	$49.99 +$0.00	31(100%)	0.00%
3PTop shelf Goods	New	$44.89 −$5.10	0(0%)	10.20%
3PMavenGroup	New	$49.95 −$0.04	0(0%)	0.08%
3PEternity Essentials	New	$54.62 +$4.63	0(0%)	-9.26%
3PSALTIZA	New	$59.10 +$9.11	0(0%)	-18.22%

The Buy Box for OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $49.99

Peak Seller Pressure

5 sellers on Jul 22

Price held at $49.99

Price Trend

Stable

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +1 on 07/03

Buy-box price stayed between $39.00 and $49.99, largely stable over the period. Price opened right at MSRP ($49.99). Seller count peaked at 5 on 07/22 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)

1PAmazon.com

31d · avg $48.93 · 31 Buy Box Wins · stable

3PMavenGroup

31d · avg $49.95 · 0 Buy Box Wins · stable

3PSALTIZA

31d · avg $59.10 · 0 Buy Box Wins · stable

3PEternity Essentials

29d · avg $54.62 · 0 Buy Box Wins · stable

3PTop shelf Goods

4d · avg $46.15 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

at risk

Price Erosion

$10.99

Severe · 22.0% below MSRP

Severe erosion — floor is $10.99 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P sellers

Crowded

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 31 wins · $49.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $49.99, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $39.00, which is 22.0% below MSRP ($49.99).

Escalate directly with Amazon — The lowest price has dropped to $39.00, which is 22.0% below MSRP ($49.99).