Categories/Protein & Energy Bars/Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B0FQ8RJN8S
Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle

Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle

Premier Protein

The Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.18 to $31.98 against an MSRP/MAP of $31.98. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$19.18

MAX PRICE ($)

$31.98

AVG PRICE ($)

$30.91

SEVERE EROSION

40.03%

MSRP/MAP ($)

$31.98

Price erosion from MSRP40.03% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.18, following a peak of $31.98 during the tracking period. Compared to its MSRP of $31.98, the current price reflects a severe variance of 40.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$19.18
−$12.80
28(97%)
40.03%
3PLone$tar Deal
New
$59.99
+$28.01
0(0%)
-87.59%
The Buy Box for Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 29 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $31.98

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.00 and $31.98, largely stable over the period. Price opened right at MSRP ($31.98). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (1)
3PLone$tar Deal

Since Jun 30 · $59.99 · 0 Buy Box Wins

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

28d · avg $30.91 · 28 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.80

Severe · 40.0% below MSRP

Severe erosion — floor is $12.80 (40.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · +1 new

3P activity is limited to 1 seller — controlled with 1 new entrant recently.

Buy Box

Amazon.com

1P · 28 wins · $19.18

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $19.18, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $19.18, which is 40.0% below MSRP ($31.98).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 40.0% below MSRP ($31.98).