Categories/Protein & Energy Bars/Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk
amazon.comID B0F7BCY1J5
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count

Premier Protein

The Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.37 to $30.39 against an MSRP/MAP of $30.39. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$22.37

MAX PRICE ($)

$30.39

AVG PRICE ($)

$24.42

SEVERE EROSION

26.39%

MSRP/MAP ($)

$30.39

Price erosion from MSRP26.39% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.25, following a peak of $30.39 during the tracking period. Compared to its MSRP of $30.39, the current price reflects a severe variance of 20.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.25
$6.14
31(100%)
20.20%
3PZK-INC
New
$52.99
+$22.60
0(0%)
-74.37%
3PLone$tar Deal
New
$54.20
+$23.81
0(0%)
-78.35%
3PGreenHaven Supplies
New
$52.05
+$21.66
0(0%)
-71.27%
The Buy Box for Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $30.39

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Eroding

Seller Proliferation

Stable

-0.03/day avg · -1 net

Peak +2 on 07/08

Buy-box price declined from $30.39 to $24.25 — a $6.14 drop over 31 days. Price opened right at MSRP ($30.39). Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PZK-INC

Last Jul 27 · $52.99 · 0 Buy Box Wins

Persistent (3)
1PAmazon.com

31d · avg $24.42 · 31 Buy Box Wins · ↓ falling

3PLone$tar Deal

31d · avg $54.20 · 0 Buy Box Wins · stable

3PGreenHaven Supplies

26d · avg $52.96 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$8.02

Severe · 26.4% below MSRP

Severe erosion — floor is $8.02 (26.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 31 wins · $24.25

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.25, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.37, which is 26.4% below MSRP ($30.39).

2

Escalate directly with Amazon — The lowest price has dropped to $22.37, which is 26.4% below MSRP ($30.39).