Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

Premier Protein
The Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.37 to $30.39 against an MSRP/MAP of $30.39. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$22.37
MAX PRICE ($)
$30.39
AVG PRICE ($)
$24.42
SEVERE EROSION
26.39%
MSRP/MAP ($)
$30.39
The product is currently selling at $24.25, following a peak of $30.39 during the tracking period. Compared to its MSRP of $30.39, the current price reflects a severe variance of 20.2% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.25 −$6.14 | 31(100%) | 20.20% |
3PZK-INC | New | $52.99 +$22.60 | 0(0%) | -74.37% |
3PLone$tar Deal | New | $54.20 +$23.81 | 0(0%) | -78.35% |
3PGreenHaven Supplies | New | $52.05 +$21.66 | 0(0%) | -71.27% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Eroding
Seller Proliferation
→ Stable
-0.03/day avg · -1 net
Peak +2 on 07/08
Buy-box price declined from $30.39 to $24.25 — a $6.14 drop over 31 days. Price opened right at MSRP ($30.39). Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 27 · $52.99 · 0 Buy Box Wins
31d · avg $24.42 · 31 Buy Box Wins · ↓ falling
31d · avg $54.20 · 0 Buy Box Wins · stable
26d · avg $52.96 · 0 Buy Box Wins · ↓ falling
$8.02
Severe · 26.4% below MSRP
Severe erosion — floor is $8.02 (26.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P sellers
Crowded · 1 exited
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
1P · 31 wins · $24.25
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.25, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $22.37, which is 26.4% below MSRP ($30.39).
Escalate directly with Amazon — The lowest price has dropped to $22.37, which is 26.4% below MSRP ($30.39).