Categories/Protein & Energy Bars/Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack

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critical
amazon.comID B08Y73HJF4
Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack

Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack

Premier Protein

The Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.54 to $26.49 against an MSRP/MAP of $26.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.54

MAX PRICE ($)

$26.49

AVG PRICE ($)

$25.39

SEVERE EROSION

30.01%

MSRP/MAP ($)

$26.49

Price erosion from MSRP30.01% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $26.49, following a peak of $26.49 during the tracking period. Compared to its MSRP of $26.49, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$26.49
+$0.00
29(100%)
0.00%
3PLone$tar Deal
New
$52.20
+$25.71
0(0%)
-97.06%
The Buy Box for Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.49

Peak Seller Pressure

2 sellers on Jun 13

Price held at $26.49

Price Trend

Stable

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/13

Buy-box price stayed between $18.54 and $26.49, largely stable over the period. Price opened right at MSRP ($26.49). Seller count peaked at 2 on 06/13 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

29d · avg $25.39 · 29 Buy Box Wins · stable

3PLone$tar Deal

18d · avg $52.20 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$7.95

Severe · 30.0% below MSRP

Severe erosion — floor is $7.95 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 29 wins · $26.49

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $26.49, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.54, which is 30.0% below MSRP ($26.49).

2

Escalate directly with Amazon — The lowest price has dropped to $18.54, which is 30.0% below MSRP ($26.49).