Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

Premier Protein
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.97 to $25.24 against an MSRP/MAP of $26.74. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$23.97
MAX PRICE ($)
$25.24
AVG PRICE ($)
$24.31
MODERATE EROSION
10.36%
MSRP/MAP ($)
$26.74
The product is currently selling at $23.97, following a peak of $25.24 during the tracking period. Compared to its MSRP of $26.74, the current price reflects a moderate variance of 10.4% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.97 −$2.77 | 29(100%) | 10.36% |
3PZK-INC | New | $52.00 +$25.26 | 0(0%) | -94.47% |
3PAlabama Online Wholesale | New | $44.99 +$18.25 | 0(0%) | -68.25% |
3PGreenHaven Supplies | New | $45.50 +$18.76 | 0(0%) | -70.16% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Peak +2 on 07/10
Buy-box price stayed between $23.97 and $25.24, largely stable over the period. It entered the period already $1.57 below MSRP ($26.74), before any crowding pressure arrived. Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 27 · $52.00 · 0 Buy Box Wins
29d · avg $24.31 · 29 Buy Box Wins · ↓ falling
24d · avg $45.50 · 0 Buy Box Wins · stable
23d · avg $44.99 · 0 Buy Box Wins · stable
$2.77
Significant · 10.4% below MSRP
Significant erosion — floor is $2.77 (10.4%) below MSRP; the pricing anchor is under real pressure.
3 3P sellers
Crowded · 1 exited
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
1P · 29 wins · $23.97
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $23.97, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $23.97, which is 10.4% below MSRP ($26.74).
Escalate directly with Amazon — The lowest price has dropped to $23.97, which is 10.4% below MSRP ($26.74).