Categories/Protein & Energy Bars/Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

healthy
amazon.comID B008JGIZGS
Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack

Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack

Premier Protein

The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.97 to $25.24 against an MSRP/MAP of $26.74. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$23.97

MAX PRICE ($)

$25.24

AVG PRICE ($)

$24.31

MODERATE EROSION

10.36%

MSRP/MAP ($)

$26.74

Price erosion from MSRP10.36% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $23.97, following a peak of $25.24 during the tracking period. Compared to its MSRP of $26.74, the current price reflects a moderate variance of 10.4% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$23.97
$2.77
29(100%)
10.36%
3PZK-INC
New
$52.00
+$25.26
0(0%)
-94.47%
3PAlabama Online Wholesale
New
$44.99
+$18.25
0(0%)
-68.25%
3PGreenHaven Supplies
New
$45.50
+$18.76
0(0%)
-70.16%
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $26.74

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

Stable

-0.04/day avg · -1 net

Peak +2 on 07/10

Buy-box price stayed between $23.97 and $25.24, largely stable over the period. It entered the period already $1.57 below MSRP ($26.74), before any crowding pressure arrived. Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PZK-INC

Last Jul 27 · $52.00 · 0 Buy Box Wins

Persistent (3)
1PAmazon.com

29d · avg $24.31 · 29 Buy Box Wins · ↓ falling

3PGreenHaven Supplies

24d · avg $45.50 · 0 Buy Box Wins · stable

3PAlabama Online Wholesale

23d · avg $44.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.77

Significant · 10.4% below MSRP

Significant erosion — floor is $2.77 (10.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 29 wins · $23.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $23.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $23.97, which is 10.4% below MSRP ($26.74).

2

Escalate directly with Amazon — The lowest price has dropped to $23.97, which is 10.4% below MSRP ($26.74).