Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

Premier Protein
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.75 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$19.75
MAX PRICE ($)
$31.99
AVG PRICE ($)
$29.49
SEVERE EROSION
38.26%
MSRP/MAP ($)
$31.99
The product is currently selling at $31.98, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the current price reflects a minimal variance of 0.0% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $31.98 −$0.01 | 29(100%) | 0.03% |
3PZK-INC | New | $51.00 +$19.01 | 0(0%) | -59.42% |
3PAlabama Online Wholesale | New | $49.41 +$17.42 | 0(0%) | -54.45% |
3PSHOP-ALL-AZ | New | $45.85 +$13.86 | 0(0%) | -43.33% |
3PLone$tar Deal | New | $55.99 +$24.00 | 0(0%) | -75.02% |
3PCool Sea | New | $34.99 +$3.00 | 0(0%) | -9.38% |
3PLale Products | New | $48.48 +$16.49 | 0(0%) | -51.55% |
Peak Seller Pressure
7 sellers on Jun 9
Price held at $31.98
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +2 on 06/09
Buy-box price stayed between $19.75 and $31.99, largely stable over the period. Price opened right at MSRP ($31.99). Seller count peaked at 7 on 06/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $29.49 · 29 Buy Box Wins · stable
29d · avg $45.85 · 0 Buy Box Wins · stable
29d · avg $34.99 · 0 Buy Box Wins · stable
29d · avg $48.48 · 0 Buy Box Wins · stable
28d · avg $55.99 · 0 Buy Box Wins · stable
24d · avg $49.41 · 0 Buy Box Wins · stable
22d · avg $51.00 · 0 Buy Box Wins · stable
$12.24
Severe · 38.3% below MSRP
Severe erosion — floor is $12.24 (38.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P sellers
Swarming
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
1P · 29 wins · $31.98
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $31.98, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $19.75, which is 38.3% below MSRP ($31.99).
Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.
Escalate directly with Amazon — The lowest price has dropped to $19.75, which is 38.3% below MSRP ($31.99).