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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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The report is updated monthly, with insights reflecting the entire tracking period.

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Categories/Protein & Energy Bars/Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

at risk

ID B07MJL8NXR

Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack

Premier Protein

The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $28.92 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days

Last updated Jul 31, 2026

Price Overview

Minimal erosion

FLOOR PRICE ($)

$28.92

MAX PRICE ($)

$31.99

AVG PRICE ($)

$29.98

MINIMAL EROSION

9.60%

MSRP/MAP ($)

$31.99

Price erosion from MSRP9.60% below MSRP

Jul 1, 2026Jul 31, 2026

The product is currently selling at $28.92, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the current price reflects a minimal variance of 9.6% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 6 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
1PAmazon.com· Top	New	$28.92 −$3.07	31(100%)	9.60%
3PZK-INC	New	$51.00 +$19.01	0(0%)	-59.42%
3PLone$tar Deal	New	$55.99 +$24.00	0(0%)	-75.02%
3PAlabama Online Wholesale	New	$49.41 +$17.42	0(0%)	-54.45%
3PSHOP-ALL-AZ	New	$45.85 +$13.86	0(0%)	-43.33%
3PLale Products	New	$48.48 +$16.49	0(0%)	-51.55%
3PCool Sea	New	$34.99 +$3.00	0(0%)	-9.38%

The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $31.99

Peak Seller Pressure

7 sellers on Jul 1

Price Trend

Eroding

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/05

Buy-box price declined from $31.98 to $28.92 — a $3.06 drop over 31 days. Price opened right at MSRP ($31.99). Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

1 seller exited with no new entrants — competitive pressure may be easing.

New Entrants (0)

No new sellers in recent period.

Exited (1)

3PZK-INC

Last Jul 27 · $51.00 · 0 Buy Box Wins

Persistent (6)

1PAmazon.com

31d · avg $29.98 · 31 Buy Box Wins · ↓ falling

3PLone$tar Deal

31d · avg $55.99 · 0 Buy Box Wins · stable

3PSHOP-ALL-AZ

31d · avg $45.85 · 0 Buy Box Wins · stable

3PAlabama Online Wholesale

25d · avg $49.41 · 0 Buy Box Wins · stable

3PCool Sea

20d · avg $35.15 · 0 Buy Box Wins · stable

3PLale Products

15d · avg $48.48 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

at risk

Price Erosion

$3.07

Moderate · 9.6% below MSRP

Moderate erosion — floor price is $3.07 (9.6%) below MSRP and slipping.

Seller Activity

6 3P sellers

Swarming · 1 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $28.92

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $28.92, and 3P interference is minimal.

Recommended Actions

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 9.6% below MSRP ($31.99).

Review MAP compliance — The lowest price has dropped to $28.92, which is 9.6% below MSRP ($31.99).