Categories/Protein & Energy Bars/Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

critical
amazon.comID B07MJL8NXR
Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack

Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack

Premier Protein

The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.75 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$19.75

MAX PRICE ($)

$31.99

AVG PRICE ($)

$29.49

SEVERE EROSION

38.26%

MSRP/MAP ($)

$31.99

Price erosion from MSRP38.26% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $31.98, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the current price reflects a minimal variance of 0.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$31.98
$0.01
29(100%)
0.03%
3PZK-INC
New
$51.00
+$19.01
0(0%)
-59.42%
3PAlabama Online Wholesale
New
$49.41
+$17.42
0(0%)
-54.45%
3PSHOP-ALL-AZ
New
$45.85
+$13.86
0(0%)
-43.33%
3PLone$tar Deal
New
$55.99
+$24.00
0(0%)
-75.02%
3PCool Sea
New
$34.99
+$3.00
0(0%)
-9.38%
3PLale Products
New
$48.48
+$16.49
0(0%)
-51.55%
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $31.99

Peak Seller Pressure

7 sellers on Jun 9

Price held at $31.98

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +2 on 06/09

Buy-box price stayed between $19.75 and $31.99, largely stable over the period. Price opened right at MSRP ($31.99). Seller count peaked at 7 on 06/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (7)
1PAmazon.com

29d · avg $29.49 · 29 Buy Box Wins · stable

3PSHOP-ALL-AZ

29d · avg $45.85 · 0 Buy Box Wins · stable

3PCool Sea

29d · avg $34.99 · 0 Buy Box Wins · stable

3PLale Products

29d · avg $48.48 · 0 Buy Box Wins · stable

3PLone$tar Deal

28d · avg $55.99 · 0 Buy Box Wins · stable

3PAlabama Online Wholesale

24d · avg $49.41 · 0 Buy Box Wins · stable

3PZK-INC

22d · avg $51.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.24

Severe · 38.3% below MSRP

Severe erosion — floor is $12.24 (38.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

6 3P sellers

Swarming

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $31.98

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $31.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $19.75, which is 38.3% below MSRP ($31.99).

2

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $19.75, which is 38.3% below MSRP ($31.99).