Categories/Protein & Energy Bars/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

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amazon.comID B07BBWJY5X
Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2o

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.29 to $28.85 against an MSRP/MAP of $28.85. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$23.29

MAX PRICE ($)

$28.85

AVG PRICE ($)

$27.14

MODERATE EROSION

19.27%

MSRP/MAP ($)

$28.85

Price erosion from MSRP19.27% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $27.99, following a peak of $28.85 during the tracking period. Compared to its MSRP of $28.85, the current price reflects a minimal variance of 3.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$27.99
$0.86
28(100%)
2.98%
3PZK-INC
New
$56.12
+$27.27
0(0%)
-94.52%
3PBusiness Buying
New
$54.98
+$26.13
0(0%)
-90.57%
The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $28.85

Peak Seller Pressure

3 sellers on Jun 9

Price held at $27.99

Price Trend

Recovering

Seller Proliferation

Stable

+0.04/day avg · +1 net

Peak +1 on 06/09

Buy-box price fell to a floor of $23.29 before recovering to $27.99. It entered the period already $2.88 below MSRP ($28.85), before any crowding pressure arrived. Seller count peaked at 3 on 06/09 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

28d · avg $27.14 · 28 Buy Box Wins · ↑ rising

3PBusiness Buying

28d · avg $54.98 · 0 Buy Box Wins · stable

3PZK-INC

21d · avg $56.12 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$5.56

Significant · 19.3% below MSRP

Significant erosion — floor is $5.56 (19.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 28 wins · $27.99

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $27.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $23.29, which is 19.3% below MSRP ($28.85).

2

Escalate directly with Amazon — The lowest price has dropped to $23.29, which is 19.3% below MSRP ($28.85).