Categories/Protein & Energy Bars/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

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healthy
amazon.comID B07BBWJY5X
Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2o

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $27.99 to $28.85 against an MSRP/MAP of $28.85. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$27.99

MAX PRICE ($)

$28.85

AVG PRICE ($)

$28.79

MINIMAL EROSION

2.98%

MSRP/MAP ($)

$28.85

Price erosion from MSRP2.98% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $28.85, following a peak of $28.85 during the tracking period. Compared to its MSRP of $28.85, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$28.85
+$0.00
31(100%)
0.00%
3PZK-INC
New
$56.12
+$27.27
0(0%)
-94.52%
3PBusiness Buying
New
$54.98
+$26.13
0(0%)
-90.57%
The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $28.85

Peak Seller Pressure

3 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/08

Buy-box price held flat at $27.99 throughout the tracking period. It entered the period already $0.86 below MSRP ($28.85), before any crowding pressure arrived. Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PZK-INC

Last Jul 27 · $56.12 · 0 Buy Box Wins

Persistent (2)
1PAmazon.com

31d · avg $28.79 · 31 Buy Box Wins · ↑ rising

3PBusiness Buying

31d · avg $54.98 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$0.86

Minimal · 3.0% below MSRP

Pricing is largely holding — floor sits $0.86 (3.0%) below MSRP, minor drift within an acceptable range.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 31 wins · $28.85

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $28.85, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.