Categories/Protein & Energy Bars/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

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amazon.comID B0985TJ4HF
Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.91 to $29.09 against an MSRP/MAP of $29.09. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$23.91

MAX PRICE ($)

$29.09

AVG PRICE ($)

$24.55

MODERATE EROSION

17.81%

MSRP/MAP ($)

$29.09

Price erosion from MSRP17.81% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.63, following a peak of $29.09 during the tracking period. Compared to its MSRP of $29.09, the current price reflects a moderate variance of 15.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.63
−$4.46
31(100%)
15.33%
The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.09

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $23.91 and $29.09, largely stable over the period. It entered the period already $5.18 below MSRP ($29.09), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $24.55 · 31 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$5.18

Significant · 17.8% below MSRP

Significant erosion — floor is $5.18 (17.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $24.63

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.63, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $23.91, which is 17.8% below MSRP ($29.09).

2

Escalate directly with Amazon — The lowest price has dropped to $23.91, which is 17.8% below MSRP ($29.09).