Categories/Protein & Energy Bars/Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Ready to Drink

at risk
amazon.comID B07ZZCDZST
Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein

The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.32 to $25.41 against an MSRP/MAP of $25.41. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$20.32

MAX PRICE ($)

$25.41

AVG PRICE ($)

$24.50

SEVERE EROSION

20.03%

MSRP/MAP ($)

$25.41

Price erosion from MSRP20.03% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $25.41, following a peak of $25.41 during the tracking period. Compared to its MSRP of $25.41, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$25.41
+$0.00
29(100%)
0.00%
3PAlegacy
New
$24.69
$0.72
0(0%)
2.83%
3PGreenHaven Supplies
New
$44.99
+$19.58
0(0%)
-77.06%
3Psupreme warehouse
New
$40.80
+$15.39
0(0%)
-60.57%
The Buy Box for Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.41

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Buy-box price stayed between $20.32 and $25.41, largely stable over the period. Price opened right at MSRP ($25.41). Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

29d · avg $24.50 · 29 Buy Box Wins · stable

3PGreenHaven Supplies

29d · avg $44.99 · 0 Buy Box Wins · stable

3Psupreme warehouse

29d · avg $40.95 · 0 Buy Box Wins · stable

3PAlegacy

29d · avg $25.46 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$5.09

Severe · 20.0% below MSRP

Severe erosion — floor is $5.09 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $25.41

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $25.41, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $20.32, which is 20.0% below MSRP ($25.41).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.0% below MSRP ($25.41).