Categories/Protein & Energy Bars/Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

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healthy
amazon.comID B07ZZCDZST
Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein

The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.77 to $25.41 against an MSRP/MAP of $25.41. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$24.77

MAX PRICE ($)

$25.41

AVG PRICE ($)

$25.29

MINIMAL EROSION

2.52%

MSRP/MAP ($)

$25.41

Price erosion from MSRP2.52% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $25.41, following a peak of $25.41 during the tracking period. Compared to its MSRP of $25.41, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$25.41
+$0.00
31(100%)
0.00%
3Psupreme warehouse
New
$40.80
+$15.39
0(0%)
-60.57%
3PAlegacy
New
$24.69
−$0.72
0(0%)
2.83%
3PGreenHaven Supplies
New
$44.99
+$19.58
0(0%)
-77.06%
The Buy Box for Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.41

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/08

Buy-box price held flat at $25.41 throughout the tracking period. Price opened right at MSRP ($25.41). Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PAlegacy

Last Jul 16 · $24.69 · 0 Buy Box Wins

Persistent (3)
1PAmazon.com

31d · avg $25.29 · 31 Buy Box Wins · stable

3Psupreme warehouse

31d · avg $40.95 · 0 Buy Box Wins · stable

3PGreenHaven Supplies

26d · avg $44.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$0.64

Minimal · 2.5% below MSRP

Pricing is largely holding — floor sits $0.64 (2.5%) below MSRP, minor drift within an acceptable range.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 31 wins · $25.41

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $25.41, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.