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Pure Protein
The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.32 to $25.41 against an MSRP/MAP of $25.41. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$20.32
MAX PRICE ($)
$25.41
AVG PRICE ($)
$24.50
SEVERE EROSION
20.03%
MSRP/MAP ($)
$25.41
The product is currently selling at $25.41, following a peak of $25.41 during the tracking period. Compared to its MSRP of $25.41, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $25.41 +$0.00 | 29(100%) | 0.00% |
3PAlegacy | New | $24.69 −$0.72 | 0(0%) | 2.83% |
3PGreenHaven Supplies | New | $44.99 +$19.58 | 0(0%) | -77.06% |
3Psupreme warehouse | New | $40.80 +$15.39 | 0(0%) | -60.57% |
Peak Seller Pressure
4 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $20.32 and $25.41, largely stable over the period. Price opened right at MSRP ($25.41). Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $24.50 · 29 Buy Box Wins · stable
29d · avg $44.99 · 0 Buy Box Wins · stable
29d · avg $40.95 · 0 Buy Box Wins · stable
29d · avg $25.46 · 0 Buy Box Wins · ↓ falling
$5.09
Severe · 20.0% below MSRP
Severe erosion — floor is $5.09 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P sellers
Crowded
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 29 wins · $25.41
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $25.41, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $20.32, which is 20.0% below MSRP ($25.41).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.0% below MSRP ($25.41).