Categories/Protein & Energy Bars/Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans

Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks

healthy
amazon.comID B0F38SG91B
Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans

Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans

Slate

The Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $47.75 to $49.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$47.75

MAX PRICE ($)

$49.99

AVG PRICE ($)

$49.70

MINIMAL EROSION

4.48%

MSRP/MAP ($)

$49.99

Price erosion from MSRP4.48% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $47.75, following a peak of $49.99 during the tracking period. Compared to its MSRP of $49.99, the current price reflects a minimal variance of 4.5% erosion.

Buy Box Distribution

Buy Box Share

1P21% · 6d
2P79% · 23d

2P leads with 79% of Buy Box days

1P 1 seller2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PSlateMilk· Top
New
$47.75
−$2.24
23(79%)
4.48%
1PAmazon.com
New
N/A
6(21%)
N/A
The Buy Box for Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans is primarily held by SlateMilk (2P) with a 79% share, winning the Buy Box for 23 out of 29 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $49.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.00 and $49.99, largely stable over the period. Price opened right at MSRP ($49.99). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
1PAmazon.com

Last Jun 27 · N/A · 6 Buy Box Wins

Persistent (1)
2PSlateMilk

23d · avg $49.70 · 23 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.24

Minimal · 4.5% below MSRP

Pricing is largely holding — floor sits $2.24 (4.5%) below MSRP, minor drift within an acceptable range.

Seller Activity

Clean

Clean · 1 exited

No 3P sellers detected — the channel is clean.

Buy Box

SlateMilk

2P · 23 wins · $47.75

Buy-box is controlled — SlateMilk (2P) leads with 23 wins at $47.75, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 4.5% below MSRP ($49.99).