Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks

Starbucks
The Starbucks Doubleshot Energy Drink Coffee Beverage, Vanilla, Iced Coffee, 15 fl oz Cans (12 Pack) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $34.98 to $42.75 against an MSRP/MAP of $42.75. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$34.98
MAX PRICE ($)
$42.75
AVG PRICE ($)
$37.35
MODERATE EROSION
18.18%
MSRP/MAP ($)
$42.75
The product is currently selling at $39.48, following a peak of $42.75 during the tracking period. Compared to its MSRP of $42.75, the current price reflects a minimal variance of 7.7% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $39.48 −$3.27 | 31(100%) | 7.65% |
3PBeverages For You | New | $46.72 +$3.97 | 0(0%) | -9.29% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Recovering
Seller Proliferation
→ Stable
-0.03/day avg · -1 net
Peak +1 on 07/14
Buy-box price fell to a floor of $34.98 before recovering to $39.48. It entered the period already $7.77 below MSRP ($42.75), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $37.35 · 31 Buy Box Wins · ↑ rising
23d · avg $46.72 · 0 Buy Box Wins · stable
$7.77
Significant · 18.2% below MSRP
Significant erosion — floor is $7.77 (18.2%) below MSRP; the pricing anchor is under real pressure.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 31 wins · $39.48
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $39.48, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $34.98, which is 18.2% below MSRP ($42.75).
Escalate directly with Amazon — The lowest price has dropped to $34.98, which is 18.2% below MSRP ($42.75).