Categories/Protein & Energy Drinks/Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack
healthy

Buy-box price is 18.9% below MSRP and a 1P seller controls the listing

Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack

Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack

Alani Nu·
ID B0CYDXTF5J

The Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price was $29.99 against an MSRP/MAP of $36.96. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$29.99

MAX PRICE ($)

$29.99

AVG PRICE ($)

$29.99

EROSION (%)

18.86%

MSRP/MAP ($)

$36.96

Price erosion from MSRP
Moderate18.86% below MSRP
MinimalModerateSevere

The product held steady at $29.99 throughout the tracking period. Compared to its MSRP of $36.96, the floor price reflects a moderate variance of 18.86% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

17%1P
1P · 1 seller, 17% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$29.99
−$6.97 below MSRP
4d (17%)
18.86%
3PMaxWarehouse
New
$38.88
+$1.92 above MSRP
0d (0%)
-5.19%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Alani Nu PINK SLUSH, Sugar Free, Low Calorie Energy Drinks, 200mg Caffeine, Biotin, B Vitamins, Zero Sugar, 10 Calories, 12 Fl Oz Cans, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 4 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $36.96
Peak seller pressure2 sellers on Sep 8Highest count during tracking window
Price impact at peak−$6.97$36.96 → $29.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price held flat at $29.99 throughout the tracking period. It entered the period already $6.97 below MSRP ($36.96), before any crowding pressure arrived. Seller count peaked at 2 on 09/08 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$6.97

Significant18.9% below MSRP

Significant erosion — floor is $6.97 (18.9%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 4 wins

Buy-box is controlled — Amazon.com (1P) leads with 4 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $29.99, which is 18.9% below MSRP ($36.96).

2

Escalate directly with Amazon — The lowest price has dropped to $29.99, which is 18.9% below MSRP ($36.96).

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