Categories/Protein & Energy Drinks/Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count

Atkins·
ID B0015068PA

The Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count was tracked for 31 day(s). During this period, the Buy Box price was $20.97 against an MSRP/MAP of $20.97. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$20.97

MAX PRICE ($)

$20.97

AVG PRICE ($)

$20.97

EROSION (%)

0.00%

MSRP/MAP ($)

$20.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $20.97 throughout the tracking period. The floor price held at or above its MSRP of $20.97, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$20.97
at MSRP
31d (100%)
0.00%
3P✅B GOOD
New
$39.40
+$18.43 above MSRP
0d (0%)
-87.89%
3PSahara Sellers
New
$38.45
+$17.48 above MSRP
0d (0%)
-83.36%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 2g Net Carb, 1g Sugar, Keto Friendly, Chocolate Flavored Protein Shakes, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $20.97
Peak seller pressure3 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$20.97 → $20.97
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $20.97 throughout the tracking period. Price opened right at MSRP ($20.97). Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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