Categories/Protein & Energy Drinks/Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins·
ID B09BC7V1JJ

The Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price was $20.97 against an MSRP/MAP of $20.97. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$20.97

MAX PRICE ($)

$20.97

AVG PRICE ($)

$20.97

EROSION (%)

0.00%

MSRP/MAP ($)

$20.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $20.97 throughout the tracking period. The floor price held at or above its MSRP of $20.97, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$20.97
at MSRP
24d (100%)
0.00%
3P✅B GOOD
New
$41.00
+$20.03 above MSRP
0d (0%)
-95.52%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $20.97
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$20.97 → $20.97
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $20.97 throughout the tracking period. Price opened right at MSRP ($20.97). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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