Categories/Protein & Energy Drinks/Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack
healthy

Buy-box price is 0.1% below MSRP and a 1P seller controls the listing

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack

Atkins·
ID B09BC7V1JJ

The Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $20.97 to $20.99 against an MSRP/MAP of $20.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$20.97

MAX PRICE ($)

$20.99

AVG PRICE ($)

$20.97

EROSION (%)

0.10%

MSRP/MAP ($)

$20.99

Price erosion from MSRP
Minimal0.10% below MSRP
MinimalModerateSevere

The product hit a low of $20.97, following a peak of $20.99 during the tracking period. Compared to its MSRP of $20.99, the floor price reflects a minimal variance of 0.10% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$20.97
−$0.02 below MSRP
31d (100%)
0.10%
3P✅B GOOD
New
$39.00
+$18.01 above MSRP
0d (0%)
-85.80%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Atkins Mocha Latte Iced Coffee Flavored Protein Shake, High Protein, Low Glycemic, Low Carb and Low Sugar Shakes, Keto-Friendly, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $20.99
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$0.02$20.99 → $20.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $20.97 throughout the tracking period. Price opened right at MSRP ($20.99). Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$0.02

Minimal0.1% below MSRP

Pricing is largely holding — floor sits $0.02 (0.1%) below MSRP, minor drift within an acceptable range.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $20.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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