Categories/Protein & Energy Drinks/Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count
healthy

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins·
ID B0D8MBS6XX

The Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.17 to $25.74 against an MSRP/MAP of $25.74. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.17

MAX PRICE ($)

$25.74

AVG PRICE ($)

$24.76

EROSION (%)

9.98%

MSRP/MAP ($)

$25.74

Price erosion from MSRP
Minimal9.98% below MSRP
MinimalModerateSevere

The product hit a low of $23.17, following a peak of $25.74 during the tracking period. Compared to its MSRP of $25.74, the floor price reflects a minimal variance of 9.98% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$25.10
−$0.64 below MSRP
31d (100%)
2.49%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $25.74
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$25.74 → $25.74
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $23.17 and $25.74, largely stable over the period. Price opened right at MSRP ($25.74). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$2.57

Moderate10.0% below MSRP

Moderate erosion — floor price is $2.57 (10.0%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $25.10, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $23.17, which is 10.0% below MSRP ($25.74).

2

Review MAP compliance — The lowest price has dropped to $23.17, which is 10.0% below MSRP ($25.74).

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