Categories/Protein & Energy Drinks/Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count
critical

Buy-box price is 30.6% below MSRP and a 1P seller controls the listing

Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count

Atkins·
ID B0D8MBS6XX

The Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $21.52 to $24.30 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$21.52

MAX PRICE ($)

$24.30

AVG PRICE ($)

$22.76

EROSION (%)

30.56%

MSRP/MAP ($)

$30.99

Price erosion from MSRP
Severe30.56% below MSRP
MinimalModerateSevere

The product hit a low of $21.52, following a peak of $24.30 during the tracking period. Compared to its MSRP of $30.99, the floor price reflects a severe variance of 30.56% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$22.57
−$8.42 below MSRP
31d (100%)
27.17%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $30.99
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak−$7.82$30.99 → $23.17
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $21.52 and $24.30, largely stable over the period. It entered the period already $7.82 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$9.47

Severe30.6% below MSRP

Severe erosion — floor is $9.47 (30.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $22.57, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.52, which is 30.6% below MSRP ($30.99).

2

Escalate directly with Amazon — The lowest price has dropped to $21.52, which is 30.6% below MSRP ($30.99).

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