Buy-box price is 4.7% below MSRP and a 1P seller controls the listing
The Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count was tracked for 24 day(s). During this period, the Buy Box price ranged from $23.17 to $24.30 against an MSRP/MAP of $24.30. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.17
MAX PRICE ($)
$24.30
AVG PRICE ($)
$23.80
EROSION (%)
4.65%
MSRP/MAP ($)
$24.30
The product hit a low of $23.17, following a peak of $24.30 during the tracking period. Compared to its MSRP of $24.30, the floor price reflects a minimal variance of 4.65% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.17 −$1.13 below MSRP | 24d (100%) | 4.65% |
The Buy Box for Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g Prebiotic Fiber, 1g Sugar, GLP-1 Support, Muscle & Gut Health Support Complex, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $23.17 and $24.30, largely stable over the period. It entered the period already $1.13 below MSRP ($24.30), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$1.13
Pricing is largely holding — floor sits $1.13 (4.7%) below MSRP, minor drift within an acceptable range.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $23.17, and 3P interference is minimal.
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