Buy-box price is 22.4% below MSRP and a 1P seller controls the listing

The Bloom Nutrition Sparkling Energy Drink - Variety Pack - Natural Caffeine, Zero Sugar, 180mg Caffeine - Antioxidant-Rich with Green Coffee Bean, Green Tea Extract, Prebiotics - 12oz 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.35 to $24.93 against an MSRP/MAP of $24.93. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$19.35
MAX PRICE ($)
$24.93
AVG PRICE ($)
$24.38
EROSION (%)
22.38%
MSRP/MAP ($)
$24.93
The product hit a low of $19.35, following a peak of $24.93 during the tracking period. Compared to its MSRP of $24.93, the floor price reflects a severe variance of 22.38% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.73 −$0.20 below MSRP | 31d (100%) | 0.80% |
The Buy Box for Bloom Nutrition Sparkling Energy Drink - Variety Pack - Natural Caffeine, Zero Sugar, 180mg Caffeine - Antioxidant-Rich with Green Coffee Bean, Green Tea Extract, Prebiotics - 12oz 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Buy-box price stayed between $19.35 and $24.93, largely stable over the period. Price opened right at MSRP ($24.93). Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$5.58
Severe erosion — floor is $5.58 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.73, and 3P interference is minimal.
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