Buy-box price is 30.9% below MSRP and a 1P seller controls the listing
The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 31 day(s). During this period, the Buy Box price ranged from $9.88 to $14.29 against an MSRP/MAP of $14.29. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$9.88
MAX PRICE ($)
$14.29
AVG PRICE ($)
$13.31
EROSION (%)
30.86%
MSRP/MAP ($)
$14.29
The product hit a low of $9.88, following a peak of $14.29 during the tracking period. Compared to its MSRP of $14.29, the floor price reflects a severe variance of 30.86% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.48 −$0.81 below MSRP | 31d (100%) | 5.67% |
3PDynoDistribution | New | $13.58 −$0.71 below MSRP | 0d (0%) | 4.97% |
3PFast and Precise by Staples | New | $25.02 +$10.73 above MSRP | 0d (0%) | -75.09% |
The Buy Box for BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $14.29, largely stable over the period. It entered the period already $14.29 below MSRP ($14.29), before any crowding pressure arrived. Seller count peaked at 2 on 07/06 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$4.41
Severe erosion — floor is $4.41 (30.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.48, and 3P interference is minimal.
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