Buy-box price is 33.5% below MSRP and a 1P seller controls the listing
The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 24 day(s). During this period, the Buy Box price ranged from $13.48 to $20.28 against an MSRP/MAP of $20.28. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$13.48
MAX PRICE ($)
$20.28
AVG PRICE ($)
$14.43
EROSION (%)
33.53%
MSRP/MAP ($)
$20.28
The product hit a low of $13.48, following a peak of $20.28 during the tracking period. Compared to its MSRP of $20.28, the floor price reflects a severe variance of 33.53% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.48 −$6.80 below MSRP | 24d (100%) | 33.53% |
3PFast and Precise by Staples | New | $29.79 +$9.51 above MSRP | 0d (0%) | -46.89% |
The Buy Box for BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $14.62 to $13.48 — a $1.14 drop over 24 days. It entered the period already $5.66 below MSRP ($20.28), before any crowding pressure arrived. Seller count peaked at 2 on 09/22 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$6.80
Severe erosion — floor is $6.80 (33.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $13.48, and 3P interference is minimal.
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