Buy-box price is 5.7% below MSRP and a 1P seller controls the listing

The BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants was tracked for 30 day(s). During this period, the Buy Box price ranged from $13.48 to $14.29 against an MSRP/MAP of $14.29. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$13.48
MAX PRICE ($)
$14.29
AVG PRICE ($)
$13.53
EROSION (%)
5.67%
MSRP/MAP ($)
$14.29
The product hit a low of $13.48, following a peak of $14.29 during the tracking period. Compared to its MSRP of $14.29, the floor price reflects a minimal variance of 5.67% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.48 −$0.81 below MSRP | 30d (100%) | 5.67% |
The Buy Box for BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 16 Fl Oz Bottles (12 Pack), Flavored Coconut Water with B Vitamins & Antioxidants is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Buy-box price held flat at $13.48 throughout the tracking period. It entered the period already $0.81 below MSRP ($14.29), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$0.81
Moderate erosion — floor price is $0.81 (5.7%) below MSRP and slipping.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $13.48, and 3P interference is minimal.
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