Categories/Protein & Energy Drinks/BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration
at risk

Buy-box price is 28.6% below MSRP and a 1P seller controls the listing

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

Bodyarmor·
ID B0CP2Z28JN

The BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration was tracked for 24 day(s). During this period, the Buy Box price ranged from $12.00 to $16.80 against an MSRP/MAP of $16.80. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$12.00

MAX PRICE ($)

$16.80

AVG PRICE ($)

$16.10

EROSION (%)

28.57%

MSRP/MAP ($)

$16.80

Price erosion from MSRP
Severe28.57% below MSRP
MinimalModerateSevere

The product hit a low of $12.00, following a peak of $16.80 during the tracking period. Compared to its MSRP of $16.80, the floor price reflects a severe variance of 28.57% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$16.80
at MSRP
24d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.80
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$4.80$16.80 → $12.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $12.00 before recovering to $16.80. It entered the period already $4.80 below MSRP ($16.80), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$4.80

Severe28.6% below MSRP

Severe erosion — floor is $4.80 (28.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $16.80, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $12.00, which is 28.6% below MSRP ($16.80).

2

Escalate directly with Amazon — The lowest price has dropped to $12.00, which is 28.6% below MSRP ($16.80).

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