Categories/Protein & Energy Drinks/BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

Bodyarmor·
ID B0CP2Z28JN

The BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration was tracked for 31 day(s). During this period, the Buy Box price was $12.00 against an MSRP/MAP of $12.00. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$12.00

MAX PRICE ($)

$12.00

AVG PRICE ($)

$12.00

EROSION (%)

0.00%

MSRP/MAP ($)

$12.00

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $12.00 throughout the tracking period. The floor price held at or above its MSRP of $12.00, showing no erosion during the period.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$12.00
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.00
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$12.00$12.00
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.00 and $12.00, largely stable over the period. Price opened right at MSRP ($12.00). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $12.00, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 0.0% below MSRP ($12.00).

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