Categories/Protein & Energy Drinks/BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration
healthy

Buy-box price is 2.1% below MSRP and a 1P seller controls the listing

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration

Bodyarmor·
ID B0CP2Z28JN

The BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration was tracked for 30 day(s). During this period, the Buy Box price ranged from $16.44 to $16.80 against an MSRP/MAP of $16.80. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$16.44

MAX PRICE ($)

$16.80

AVG PRICE ($)

$16.49

EROSION (%)

2.14%

MSRP/MAP ($)

$16.80

Price erosion from MSRP
Minimal2.14% below MSRP
MinimalModerateSevere

The product hit a low of $16.44, following a peak of $16.80 during the tracking period. Compared to its MSRP of $16.80, the floor price reflects a minimal variance of 2.14% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$16.44
−$0.36 below MSRP
30d (100%)
2.14%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BODYARMOR ZERO Sugar Fruit Punch Electrolyte Drink, Natural Flavors, 16 Fl Oz Bottles (12 Pack), B Vitamins & Antioxidants Sugar Free Hydration is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.80
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak−$0.36$16.80 → $16.44
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $16.44 throughout the tracking period. Price opened right at MSRP ($16.80). Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.36

Minimal2.1% below MSRP

Pricing is largely holding — floor sits $0.36 (2.1%) below MSRP, minor drift within an acceptable range.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $16.44, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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