Categories/Protein & Energy Drinks/Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)
critical

Buy-box price is 40.8% below MSRP and a 1P seller controls the listing

Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24)

Boost·
ID B08ZBL16X3

The Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) was tracked for 31 day(s). During this period, the Buy Box price ranged from $36.20 to $61.00 against an MSRP/MAP of $61.10. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$36.20

MAX PRICE ($)

$61.00

AVG PRICE ($)

$58.78

EROSION (%)

40.75%

MSRP/MAP ($)

$61.10

Price erosion from MSRP
Severe40.75% below MSRP
MinimalModerateSevere

The product hit a low of $36.20, following a peak of $61.00 during the tracking period. Compared to its MSRP of $61.10, the floor price reflects a severe variance of 40.75% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 7 sellers, 0% share
Sellers won
1 of 9tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$57.00
−$4.10 below MSRP
31d (100%)
6.71%
3PSimplyMedical
New
$61.00
−$0.10 below MSRP
0d (0%)
0.16%
3PCPGIO
New
$101.70
+$40.60 above MSRP
0d (0%)
-66.45%
3PInstock Distributing
New
$86.00
+$24.90 above MSRP
0d (0%)
-40.75%
3Pglobal-wholesale
New
$103.67
+$42.57 above MSRP
0d (0%)
-69.67%
3PRocketDSD
New
$84.80
+$23.70 above MSRP
0d (0%)
-38.79%
3PHonest Medical
New
$71.78
+$10.68 above MSRP
0d (0%)
-17.48%
2PQuality Sourced Products
New
$61.00
−$0.10 below MSRP
0d (0%)
0.16%
3Pgreat quality products...
New
$76.55
+$15.45 above MSRP
0d (0%)
-25.29%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Boost Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $61.10
Peak seller pressure9 sellers on Jul 2Highest count during tracking window
Price impact at peak$0.00$61.00 → $61.00
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price declined from $61.00 to $57.00 — a $4.00 drop over 31 days. Price opened right at MSRP ($61.10). Seller count peaked at 9 on 07/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 persistent 3P sellers actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (7)

Key Findings

critical
Price Erosion

$24.90

Severe40.8% below MSRP

Severe erosion — floor is $24.90 (40.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

7 3P Sellers

Swarming2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $57.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $36.20, which is 40.8% below MSRP ($61.10).

2

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $36.20, which is 40.8% below MSRP ($61.10).

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