Buy-box price is 22.4% below MSRP and a 2P seller controls the listing
The BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 was tracked for 24 day(s). During this period, the Buy Box price ranged from $23.28 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$23.28
MAX PRICE ($)
$29.99
AVG PRICE ($)
$23.61
EROSION (%)
22.37%
MSRP/MAP ($)
$29.99
The product hit a low of $23.28, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a severe variance of 22.37% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PBum Energy· Top | New | $23.28 −$6.71 below MSRP | 24d (100%) | 22.37% |
3PVolant Supply Company | New | $39.99 +$10.00 above MSRP | 0d (0%) | -33.34% |
The Buy Box for BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 is primarily held by Bum Energy (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $23.28 and $29.99, largely stable over the period. It entered the period already $6.71 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$6.71
Severe erosion — floor is $6.71 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Bum Energy
Buy-box is controlled — Bum Energy (2P) leads with 24 wins at $23.28, and 3P interference is minimal.
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