Buy-box price is 17.1% below MSRP and a 2P seller controls the listing
The BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 was tracked for 31 day(s). During this period, the Buy Box price ranged from $19.79 to $23.88 against an MSRP/MAP of $23.88. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$19.79
MAX PRICE ($)
$23.88
AVG PRICE ($)
$23.19
EROSION (%)
17.13%
MSRP/MAP ($)
$23.88
The product hit a low of $19.79, following a peak of $23.88 during the tracking period. Compared to its MSRP of $23.88, the floor price reflects a moderate variance of 17.13% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PBum Energy· Top | New | $23.28 −$0.60 below MSRP | 31d (100%) | 2.51% |
3PVolant Supply Company | New | $39.99 +$16.11 above MSRP | 0d (0%) | -67.46% |
The Buy Box for BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 is primarily held by Bum Energy (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $19.79 and $23.88, largely stable over the period. It entered the period already $0.60 below MSRP ($23.88), before any crowding pressure arrived. Seller count peaked at 2 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$4.09
Significant erosion — floor is $4.09 (17.1%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Bum Energy
Buy-box is controlled — Bum Energy (2P) leads with 31 wins at $23.28, and 3P interference is minimal.
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