Categories/Protein & Energy Drinks/BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12
at risk

Buy-box price is 22.4% below MSRP and a 2P seller controls the listing

BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12

Bum Energy·
ID B0CZPGGD9H

The BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.28 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.28

MAX PRICE ($)

$29.99

AVG PRICE ($)

$23.50

EROSION (%)

22.37%

MSRP/MAP ($)

$29.99

Price erosion from MSRP
Severe22.37% below MSRP
MinimalModerateSevere

The product hit a low of $23.28, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a severe variance of 22.37% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PBum Energy· Top
New
$23.28
−$6.71 below MSRP
31d (100%)
22.37%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BUM Sugar-Free Energy Drink, Root Beer - Lightly Carbonated & No Artificial Colors, Natural Caffeine & Citicoline for Energy & Focus, Brain Boost & Workout Sports Beverage - 12 oz, Pack of 12 is primarily held by Bum Energy (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$6.71$29.99 → $23.28
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $23.28 and $29.99, largely stable over the period. It entered the period already $6.71 below MSRP ($29.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$6.71

Severe22.4% below MSRP

Severe erosion — floor is $6.71 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Bum Energy

Controlled2P · 31 wins

Buy-box is controlled — Bum Energy (2P) leads with 31 wins at $23.28, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.28, which is 22.4% below MSRP ($29.99).

2

Escalate directly with Amazon — The lowest price has dropped to $23.28, which is 22.4% below MSRP ($29.99).

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