Buy-box price is 10.8% below MSRP and a 1P seller controls the listing
Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)
The Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) was tracked for 24 day(s). During this period, the Buy Box price ranged from $24.03 to $24.72 against an MSRP/MAP of $26.95. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$24.03
MAX PRICE ($)
$24.72
AVG PRICE ($)
$24.62
EROSION (%)
10.83%
MSRP/MAP ($)
$26.95
The product hit a low of $24.03, following a peak of $24.72 during the tracking period. Compared to its MSRP of $26.95, the floor price reflects a moderate variance of 10.83% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.72 −$2.23 below MSRP | 24d (100%) | 8.27% |
3PGreenHaven Supplies | New | $49.60 +$22.65 above MSRP | 0d (0%) | -84.04% |
The Buy Box for Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $24.72 throughout the tracking period. It entered the period already $2.23 below MSRP ($26.95), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$2.92
Significant erosion — floor is $2.92 (10.8%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $24.72, and 3P interference is minimal.
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