Categories/Protein & Energy Drinks/Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)
healthy

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)

Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24)

Carnation Breakfast Essentials·
ID B09GJVN2YZ

The Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) was tracked for 31 day(s). During this period, the Buy Box price ranged from $26.95 to $29.94 against an MSRP/MAP of $29.94. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$26.95

MAX PRICE ($)

$29.94

AVG PRICE ($)

$28.42

EROSION (%)

9.99%

MSRP/MAP ($)

$29.94

Price erosion from MSRP
Minimal9.99% below MSRP
MinimalModerateSevere

The product hit a low of $26.95, following a peak of $29.94 during the tracking period. Compared to its MSRP of $29.94, the floor price reflects a minimal variance of 9.99% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$29.19
−$0.75 below MSRP
31d (100%)
2.51%
3PGreenHaven Supplies
New
$49.60
+$19.66 above MSRP
0d (0%)
-65.66%
3PPARTNER STORE USA
New
$28.28
−$1.66 below MSRP
0d (0%)
5.54%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink, 8 FL OZ Carton, Rich Milk Chocolate (Pack of 24) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.94
Peak seller pressure3 sellers on Jul 23Highest count during tracking window
Price impact at peak−$0.07$29.94 → $29.87
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price fell to a floor of $26.95 before recovering to $29.19. It entered the period already $2.99 below MSRP ($29.94), before any crowding pressure arrived. Seller count peaked at 3 on 07/23 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$2.99

Moderate10.0% below MSRP

Moderate erosion — floor price is $2.99 (10.0%) below MSRP and slipping.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.19, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $26.95, which is 10.0% below MSRP ($29.94).

2

Review MAP compliance — The lowest price has dropped to $26.95, which is 10.0% below MSRP ($29.94).

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