Buy-box price is 39.6% below MSRP and a 1P seller controls the listing
The CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.98 to $29.76 against an MSRP/MAP of $29.76. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.98
MAX PRICE ($)
$29.76
AVG PRICE ($)
$20.54
EROSION (%)
39.58%
MSRP/MAP ($)
$29.76
The product hit a low of $17.98, following a peak of $29.76 during the tracking period. Compared to its MSRP of $29.76, the floor price reflects a severe variance of 39.58% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $17.98 −$11.78 below MSRP | 31d (100%) | 39.58% |
3PNxtGenn | New | $37.99 +$8.23 above MSRP | 0d (0%) | -27.65% |
3POasis Snacks | New | $38.96 +$9.20 above MSRP | 0d (0%) | -30.91% |
The Buy Box for CELSIUS ESSENTIALS™ Sparkling Dragonberry, Sugar Free Performance Energy Drink, 16 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.98 and $29.76, largely stable over the period. It entered the period already $11.78 below MSRP ($29.76), before any crowding pressure arrived. Seller count peaked at 3 on 07/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$11.78
Severe erosion — floor is $11.78 (39.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $17.98, and 3P interference is minimal.
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