Buy-box price is 30.0% below MSRP and a 1P seller controls the listing

The Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $35.68 to $47.98 against an MSRP/MAP of $50.98. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$35.68
MAX PRICE ($)
$47.98
AVG PRICE ($)
$47.19
EROSION (%)
30.01%
MSRP/MAP ($)
$50.98
The product hit a low of $35.68, following a peak of $47.98 during the tracking period. Compared to its MSRP of $50.98, the floor price reflects a severe variance of 30.01% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $47.98 −$3.00 below MSRP | 31d (100%) | 5.88% |
3PReliable & Fast | New | $79.95 +$28.97 above MSRP | 0d (0%) | -56.83% |
3PDB Products LLC | New | $59.99 +$9.01 above MSRP | 0d (0%) | -17.67% |
3PHudman LLC | New | $58.00 +$7.02 above MSRP | 0d (0%) | -13.77% |
3PHartwell Wholesale LLC | New | $65.99 +$15.01 above MSRP | 0d (0%) | -29.44% |
3PPROLINE SPORTS | New | $69.75 +$18.77 above MSRP | 0d (0%) | -36.82% |
3PL&M Deals | New | $49.98 −$1.00 below MSRP | 0d (0%) | 1.96% |
3PCompliance Distribution | New | $65.99 +$15.01 above MSRP | 0d (0%) | -29.44% |
3PFUSION SHOP INC | New | $70.98 +$20.00 above MSRP | 0d (0%) | -39.23% |
3PSahara Sellers | New | $69.98 +$19.00 above MSRP | 0d (0%) | -37.27% |
3PKG Trading Wholesale | New | $69.99 +$19.01 above MSRP | 0d (0%) | -37.29% |
3PTNAMAZ | New | $53.99 +$3.01 above MSRP | 0d (0%) | -5.90% |
3PHub Merchandise | New | $69.00 +$18.02 above MSRP | 0d (0%) | -35.35% |
3PApex Investment Group LLC | New | $65.99 +$15.01 above MSRP | 0d (0%) | -29.44% |
3PBaxter Express | New | $68.00 +$17.02 above MSRP | 0d (0%) | -33.39% |
3PM-Place Shop | New | $64.99 +$14.01 above MSRP | 0d (0%) | -27.48% |
3PTrio Shippers LLC | New | $68.00 +$17.02 above MSRP | 0d (0%) | -33.39% |
3PLale Products | New | $73.99 +$23.01 above MSRP | 0d (0%) | -45.14% |
3PSHOP-ALL-AZ | New | $65.00 +$14.02 above MSRP | 0d (0%) | -27.50% |
3PK-DUBS KICKS LLC | New | $64.99 +$14.01 above MSRP | 0d (0%) | -27.48% |
3PBeverages For You | New | $66.91 +$15.93 above MSRP | 0d (0%) | -31.25% |
3PInstock Distributing | New | $87.00 +$36.02 above MSRP | 0d (0%) | -70.66% |
3PCarpe Diem Trading, Inc | New | $66.99 +$16.01 above MSRP | 0d (0%) | -31.40% |
3PAlfredex Ventures LLC | New | $65.99 +$15.01 above MSRP | 0d (0%) | -29.44% |
3PNUVERO SUPPLY CO. LLC | New | $75.00 +$24.02 above MSRP | 0d (0%) | -47.12% |
3PYRC Goods Shop | New | $77.01 +$26.03 above MSRP | 0d (0%) | -51.06% |
3PWholebasket | New | $69.90 +$18.92 above MSRP | 0d (0%) | -37.11% |
3POasis Snacks | New | $69.16 +$18.18 above MSRP | 0d (0%) | -35.66% |
3PSparks_Fly | New | $79.99 +$29.01 above MSRP | 0d (0%) | -56.90% |
3PGrocesrAtHome | New | $67.95 +$16.97 above MSRP | 0d (0%) | -33.29% |
3PShopHubTrend | New | $64.90 +$13.92 above MSRP | 0d (0%) | -27.30% |
3PLight Express | New | $68.95 +$17.97 above MSRP | 0d (0%) | -35.25% |
3PNY Life | New | $79.99 +$29.01 above MSRP | 0d (0%) | -56.90% |
3PMavenGroup | New | $70.00 +$19.02 above MSRP | 0d (0%) | -37.31% |
The Buy Box for Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 34 total sellers have won the Buy Box.
Buy-box price stayed between $35.68 and $47.98, largely stable over the period. It entered the period already $3.00 below MSRP ($50.98), before any crowding pressure arrived. Seller count peaked at 32 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$15.30
Severe erosion — floor is $15.30 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
33 3P Sellers
33 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $47.98, and 3P interference is minimal.
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