Buy-box price is 63.5% below MSRP and a 1P seller controls the listing
The Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water was tracked for 31 day(s). During this period, the Buy Box price ranged from $3.98 to $10.91 against an MSRP/MAP of $10.91. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$3.98
MAX PRICE ($)
$10.91
AVG PRICE ($)
$4.43
EROSION (%)
63.52%
MSRP/MAP ($)
$10.91
The product hit a low of $3.98, following a peak of $10.91 during the tracking period. Compared to its MSRP of $10.91, the floor price reflects a severe variance of 63.52% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $3.98 −$6.93 below MSRP | 31d (100%) | 63.52% |
3PAmazing Universe | New | $9.99 −$0.92 below MSRP | 0d (0%) | 8.43% |
The Buy Box for Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $3.98 and $10.91, largely stable over the period. It entered the period already $6.93 below MSRP ($10.91), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$6.93
Severe erosion — floor is $6.93 (63.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $3.98, and 3P interference is minimal.
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