Categories/Protein & Energy Drinks/Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water
critical

Buy-box price is 63.8% below MSRP and a 1P seller controls the listing

The Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water was tracked for 24 day(s). During this period, the Buy Box price ranged from $3.98 to $10.99 against an MSRP/MAP of $10.99. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$3.98

MAX PRICE ($)

$10.99

AVG PRICE ($)

$7.68

EROSION (%)

63.79%

MSRP/MAP ($)

$10.99

Price erosion from MSRP
Severe63.79% below MSRP
MinimalModerateSevere

The product hit a low of $3.98, following a peak of $10.99 during the tracking period. Compared to its MSRP of $10.99, the floor price reflects a severe variance of 63.79% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

88%1P
1P · 1 seller, 88% share3P · 2 sellers, 13% share
Sellers won
3 of 3tracked sellers
Changed hands
5 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$10.99
at MSRP
21d (88%)
0.00%
3PAmazing Universe
New
$9.99
−$1.00 below MSRP
2d (8%)
9.10%
3PChoice Grocers
New
$10.99
at MSRP
1d (4%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water is primarily held by Amazon.com (1P) with a 88% share, winning the Buy Box for 21 out of 24 tracked days. All 3 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $10.99
Peak seller pressure3 sellers on Sep 18Highest count during tracking window
Price impact at peak−$0.26$8.70 → $8.44
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $3.98 before recovering to $10.99. It entered the period already $1.00 below MSRP ($10.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/18 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

critical
Price Erosion

$7.01

Severe63.8% below MSRP

Severe erosion — floor is $7.01 (63.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Contested1P · 21 wins

3P sellers win the buy box 12.5% of the time; Amazing Universe leads with 2 days at $9.99 (9.1% below MAP) — worsening.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $3.98, which is 63.8% below MSRP ($10.99).

2

Monitor buy-box ownership daily — 3P sellers captured 12.5% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Amazing Universe, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $3.98, which is 63.8% below MSRP ($10.99).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free