Buy-box price is 63.8% below MSRP and a 1P seller controls the listing

The Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water was tracked for 24 day(s). During this period, the Buy Box price ranged from $3.98 to $10.99 against an MSRP/MAP of $10.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$3.98
MAX PRICE ($)
$10.99
AVG PRICE ($)
$7.68
EROSION (%)
63.79%
MSRP/MAP ($)
$10.99
The product hit a low of $3.98, following a peak of $10.99 during the tracking period. Compared to its MSRP of $10.99, the floor price reflects a severe variance of 63.79% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $10.99 at MSRP | 21d (88%) | 0.00% |
3PAmazing Universe | New | $9.99 −$1.00 below MSRP | 2d (8%) | 9.10% |
3PChoice Grocers | New | $10.99 at MSRP | 1d (4%) | 0.00% |
The Buy Box for Dunkin’ Zero Sugar Refreshers Singles To Go! Powdered drink mix packets, Strawberry Dragonfruit Lemonade, 10 packets per box , Energy from Green Tea, aspartame-free, no synthetic colors, naturally and artificially flavored, just add water is primarily held by Amazon.com (1P) with a 88% share, winning the Buy Box for 21 out of 24 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price fell to a floor of $3.98 before recovering to $10.99. It entered the period already $1.00 below MSRP ($10.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/18 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
$7.01
Severe erosion — floor is $7.01 (63.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
3P sellers win the buy box 12.5% of the time; Amazing Universe leads with 2 days at $9.99 (9.1% below MAP) — worsening.
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