Buy-box price is 54.7% below MSRP and a 1P seller controls the listing
The Dymatize Performance Protein Shake, Fruity Pebbles, 30g Protein, 6.2g BCAA for Muscle Recovery, No Added Sugar, Low Fat, 24 Vitamins and Minerals, Gluten-Free, Ready to Drink, On-the-Go Snack, 11.5fl oz, 12 pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $20.39 to $44.99 against an MSRP/MAP of $44.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$20.39
MAX PRICE ($)
$44.99
AVG PRICE ($)
$37.37
EROSION (%)
54.68%
MSRP/MAP ($)
$44.99
The product hit a low of $20.39, following a peak of $44.99 during the tracking period. Compared to its MSRP of $44.99, the floor price reflects a severe variance of 54.68% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $33.99 −$11.00 below MSRP | 28d (90%) | 24.45% |
3PMushroom Dog LLC | New | $32.00 −$12.99 below MSRP | 3d (10%) | 28.87% |
2PDiscount Seller Direct | New | $44.99 at MSRP | 0d (0%) | 0.00% |
The Buy Box for Dymatize Performance Protein Shake, Fruity Pebbles, 30g Protein, 6.2g BCAA for Muscle Recovery, No Added Sugar, Low Fat, 24 Vitamins and Minerals, Gluten-Free, Ready to Drink, On-the-Go Snack, 11.5fl oz, 12 pack is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 28 out of 31 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $44.99 to $33.99 — a $11.00 drop over 31 days. Price opened right at MSRP ($44.99). Seller count peaked at 2 on 10/17 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$24.60
Severe erosion — floor is $24.60 (54.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $33.99, and 3P interference is minimal.
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