Buy-box price is 47.0% below MSRP and a 1P seller controls the listing
The Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $16.34 to $30.81 against an MSRP/MAP of $30.81. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$16.34
MAX PRICE ($)
$30.81
AVG PRICE ($)
$25.03
EROSION (%)
46.97%
MSRP/MAP ($)
$30.81
The product hit a low of $16.34, following a peak of $30.81 during the tracking period. Compared to its MSRP of $30.81, the floor price reflects a severe variance of 46.97% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.03 −$6.78 below MSRP | 31d (100%) | 22.01% |
3PHonest Medical | New | $46.04 +$15.23 above MSRP | 0d (0%) | -49.43% |
3PEngoloids Medical LLC | New | $48.65 +$17.84 above MSRP | 0d (0%) | -57.90% |
The Buy Box for Ensure Clear Mixed Fruit Nutritional Drink | 8g Protein, 15 Vitamins & Minerals | Fat-Free | Ready to-Drink | Refreshing Taste | 10 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $16.34 before recovering to $24.03. It entered the period already $14.47 below MSRP ($30.81), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$14.47
Severe erosion — floor is $14.47 (47.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.03, and 3P interference is minimal.
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