Buy-box price is 40.0% below MSRP and a 1P seller controls the listing
The Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $16.78 to $27.97 against an MSRP/MAP of $27.97. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$16.78
MAX PRICE ($)
$27.97
AVG PRICE ($)
$27.25
EROSION (%)
40.01%
MSRP/MAP ($)
$27.97
The product hit a low of $16.78, following a peak of $27.97 during the tracking period. Compared to its MSRP of $27.97, the floor price reflects a severe variance of 40.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.97 at MSRP | 31d (100%) | 0.00% |
3PHonest Medical | New | $47.40 +$19.43 above MSRP | 0d (0%) | -69.47% |
3PGrocesrAtHome | New | $48.95 +$20.98 above MSRP | 0d (0%) | -75.01% |
3PEngoloids Medical LLC | New | $51.64 +$23.67 above MSRP | 0d (0%) | -84.63% |
The Buy Box for Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $16.78 and $27.97, largely stable over the period. Price opened right at MSRP ($27.97). Seller count peaked at 4 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$11.19
Severe erosion — floor is $11.19 (40.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.97, and 3P interference is minimal.
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