Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price was $27.97 against an MSRP/MAP of $27.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$27.97
MAX PRICE ($)
$27.97
AVG PRICE ($)
$27.97
EROSION (%)
0.00%
MSRP/MAP ($)
$27.97
The product held steady at $27.97 throughout the tracking period. The floor price held at or above its MSRP of $27.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.97 at MSRP | 31d (100%) | 0.00% |
3PGrocesrAtHome | New | $48.95 +$20.98 above MSRP | 0d (0%) | -75.01% |
3PEngoloids Medical LLC | New | $51.65 +$23.68 above MSRP | 0d (0%) | -84.66% |
3PHonest Medical | New | $47.40 +$19.43 above MSRP | 0d (0%) | -69.47% |
The Buy Box for Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $27.97 throughout the tracking period. Price opened right at MSRP ($27.97). Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.97, and 3P interference is minimal.
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