Buy-box price is 8.7% below MSRP and a 1P seller controls the listing
The Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 24 day(s). During this period, the Buy Box price was $35.56 against an MSRP/MAP of $38.96. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$35.56
MAX PRICE ($)
$35.56
AVG PRICE ($)
$35.56
EROSION (%)
8.73%
MSRP/MAP ($)
$38.96
The product held steady at $35.56 throughout the tracking period. Compared to its MSRP of $38.96, the floor price reflects a minimal variance of 8.73% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $35.56 −$3.40 below MSRP | 24d (100%) | 8.73% |
3PGrocesrAtHome | New | $64.55 +$25.59 above MSRP | 0d (0%) | -65.68% |
3PBNT WHOLESALE INC | New | $37.00 −$1.96 below MSRP | 0d (0%) | 5.03% |
3PJC King & DIY Control | New | $55.99 +$17.03 above MSRP | 0d (0%) | -43.71% |
3PAlabama Online Wholesale | New | $59.75 +$20.79 above MSRP | 0d (0%) | -53.36% |
The Buy Box for Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $35.56 throughout the tracking period. It entered the period already $3.40 below MSRP ($38.96), before any crowding pressure arrived. Seller count peaked at 5 on 09/25 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$3.40
Moderate erosion — floor price is $3.40 (8.7%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $35.56, and 3P interference is minimal.
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