Buy-box price is 12.7% below MSRP and a 1P seller controls the listing
The Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $34.00 to $35.56 against an MSRP/MAP of $38.96. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$34.00
MAX PRICE ($)
$35.56
AVG PRICE ($)
$34.91
EROSION (%)
12.73%
MSRP/MAP ($)
$38.96
The product hit a low of $34.00, following a peak of $35.56 during the tracking period. Compared to its MSRP of $38.96, the floor price reflects a moderate variance of 12.73% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $35.56 −$3.40 below MSRP | 18d (58%) | 8.73% |
3PBNT WHOLESALE INC | New | $34.00 −$4.96 below MSRP | 13d (42%) | 12.73% |
3PGrocesrAtHome | New | $65.95 +$26.99 above MSRP | 0d (0%) | -69.28% |
3PAlabama Online Wholesale | New | $59.75 +$20.79 above MSRP | 0d (0%) | -53.36% |
3Pvj's | New | $39.97 +$1.01 above MSRP | 0d (0%) | -2.59% |
3PJC King & DIY Control | New | $55.99 +$17.03 above MSRP | 0d (0%) | -43.71% |
The Buy Box for Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 58% share, winning the Buy Box for 18 out of 31 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $34.00 and $35.56, largely stable over the period. It entered the period already $3.40 below MSRP ($38.96), before any crowding pressure arrived. Seller count peaked at 6 on 10/06 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$4.96
Significant erosion — floor is $4.96 (12.7%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure.
Amazon.com
Amazon.com (1P) dominates the buy box with 18 wins at $35.56, 8.7% below MAP — and escalating.
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