Categories/Protein & Energy Drinks/Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure·
ID B001TDL55G

The Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price was $38.96 against an MSRP/MAP of $38.96. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$38.96

MAX PRICE ($)

$38.96

AVG PRICE ($)

$38.96

EROSION (%)

0.00%

MSRP/MAP ($)

$38.96

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $38.96 throughout the tracking period. The floor price held at or above its MSRP of $38.96, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 4 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$38.96
at MSRP
31d (100%)
0.00%
3PGrocesrAtHome
New
$57.50
+$18.54 above MSRP
0d (0%)
-47.59%
3PAlabama Online Wholesale
New
$57.40
+$18.44 above MSRP
0d (0%)
-47.33%
3PJC King & DIY Control
New
$55.99
+$17.03 above MSRP
0d (0%)
-43.71%
3PReebship
New
$57.20
+$18.24 above MSRP
0d (0%)
-46.82%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Ensure Original Dark Chocolate Nutrition Shake | Small Meal Replacement Shake | Ready To Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $38.96
Peak seller pressure5 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$38.96 → $38.96
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $38.96 throughout the tracking period. Price opened right at MSRP ($38.96). Seller count peaked at 5 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (5)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P Sellers

CrowdedStable

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $38.96, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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