Categories/Protein & Energy Drinks/Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack
critical

Buy-box price is 5.4% below MSRP and a 1P seller controls the listing

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure·
ID B07CVZSM17

The Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $38.29 to $40.49 against an MSRP/MAP of $40.49. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$38.29

MAX PRICE ($)

$40.49

AVG PRICE ($)

$39.38

EROSION (%)

5.43%

MSRP/MAP ($)

$40.49

Price erosion from MSRP
Minimal5.43% below MSRP
MinimalModerateSevere

The product hit a low of $38.29, following a peak of $40.49 during the tracking period. Compared to its MSRP of $40.49, the floor price reflects a minimal variance of 5.43% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

52%3P
1P · 1 seller, 48% share3P · 16 sellers, 52% share
Sellers won
3 of 17tracked sellers
Changed hands
9 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$40.49
at MSRP
15d (48%)
0.00%
3PME MY BABY
New
$38.29
−$2.20 below MSRP
15d (48%)
5.43%
3PEssential Deals LLC
New
$38.99
−$1.50 below MSRP
1d (3%)
3.70%
3PM-Place Shop
New
$69.00
+$28.51 above MSRP
0d (0%)
-70.41%
3PBest Deal Retail Corp.
New
$46.99
+$6.50 above MSRP
0d (0%)
-16.05%
3PReebship
New
$55.36
+$14.87 above MSRP
0d (0%)
-36.73%
3PDeal Mart LLC
New
$53.99
+$13.50 above MSRP
0d (0%)
-33.34%
3PJC King & DIY Control
New
$57.99
+$17.50 above MSRP
0d (0%)
-43.22%
3PBabyLuck
New
$50.39
+$9.90 above MSRP
0d (0%)
-24.45%
3PGrocesrAtHome
New
$52.95
+$12.46 above MSRP
0d (0%)
-30.77%
3PAlabama Online Wholesale
New
$55.28
+$14.79 above MSRP
0d (0%)
-36.53%
3PM&D Wholesalers
New
$49.99
+$9.50 above MSRP
0d (0%)
-23.46%
3PALPHA IMPORT LLC
New
$50.35
+$9.86 above MSRP
0d (0%)
-24.35%
3PFrednelstore
New
$55.00
+$14.51 above MSRP
0d (0%)
-35.84%
3PAutoverseshop
New
$50.95
+$10.46 above MSRP
0d (0%)
-25.83%
3PReliable & Fast
New
$74.95
+$34.46 above MSRP
0d (0%)
-85.11%
3PHonest Medical
New
$67.95
+$27.46 above MSRP
0d (0%)
-67.82%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 48% share, winning the Buy Box for 15 out of 31 tracked days. Only 3 of 17 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $40.49
Peak seller pressure17 sellers on Jul 14Highest count during tracking window
Price impact at peak$0.00$38.29 → $38.29
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price fell to a floor of $38.29 before recovering to $40.49. It entered the period already $2.20 below MSRP ($40.49), before any crowding pressure arrived. Seller count peaked at 17 on 07/14, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

3 3P sellers exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (14)

Key Findings

critical
Price Erosion

$2.20

Moderate5.4% below MSRP

Moderate erosion — floor price is $2.20 (5.4%) below MSRP and slipping.

Seller Activity

16 3P Sellers

Swarming3 exited

16 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Hijacked1P · 15 wins

Amazon.com (1P) dominates the buy box with 15 wins at $40.49 — though pressure is easing.

Recommended Actions
1

Audit distribution channels — 16 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 51.6% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against ME MY BABY, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $38.29, which is 5.4% below MSRP ($40.49).

5

Review MAP compliance — The lowest price has dropped to $38.29, which is 5.4% below MSRP ($40.49).

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