Categories/Protein & Energy Drinks/Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack
critical

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure·
ID B07CVZSM17

The Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price was $40.49 against an MSRP/MAP of $40.49. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$40.49

MAX PRICE ($)

$40.49

AVG PRICE ($)

$40.49

EROSION (%)

0.00%

MSRP/MAP ($)

$40.49

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $40.49 throughout the tracking period. The floor price held at or above its MSRP of $40.49, showing no erosion during the period.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 13 sellers, 0% share
Sellers won
1 of 14tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$40.49
at MSRP
31d (100%)
0.00%
3PGrocesrAtHome
New
$56.95
+$16.46 above MSRP
0d (0%)
-40.65%
3PALPHA IMPORT LLC
New
$50.35
+$9.86 above MSRP
0d (0%)
-24.35%
3PReliable & Fast
New
$74.95
+$34.46 above MSRP
0d (0%)
-85.11%
3Pvj's
New
$49.98
+$9.49 above MSRP
0d (0%)
-23.44%
3PJC King & DIY Control
New
$57.99
+$17.50 above MSRP
0d (0%)
-43.22%
3PM-Place Shop
New
$69.00
+$28.51 above MSRP
0d (0%)
-70.41%
3PHonest Medical
New
$67.95
+$27.46 above MSRP
0d (0%)
-67.82%
3PM&D Wholesalers
New
$49.99
+$9.50 above MSRP
0d (0%)
-23.46%
3PBest Deal Retail Corp.
New
$49.98
+$9.49 above MSRP
0d (0%)
-23.44%
3PDeal Mart LLC
New
$58.50
+$18.01 above MSRP
0d (0%)
-44.48%
3PBabyLuck
New
$49.99
+$9.50 above MSRP
0d (0%)
-23.46%
3PAutoverseshop
New
$50.95
+$10.46 above MSRP
0d (0%)
-25.83%
3PFrednelstore
New
$55.00
+$14.51 above MSRP
0d (0%)
-35.84%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 14 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $40.49
Peak seller pressure14 sellers on Oct 6Highest count during tracking window
Price impact at peak$0.00$40.49 → $40.49
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price held flat at $40.49 throughout the tracking period. Price opened right at MSRP ($40.49). Seller count peaked at 14 on 10/06 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (14)

Key Findings

critical
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

13 3P Sellers

SwarmingStable

13 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $40.49, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 13 active 3P sellers detected, indicating widespread distribution issues.

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