Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 24 day(s). During this period, the Buy Box price was $40.49 against an MSRP/MAP of $40.49. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$40.49
MAX PRICE ($)
$40.49
AVG PRICE ($)
$40.49
EROSION (%)
0.00%
MSRP/MAP ($)
$40.49
The product held steady at $40.49 throughout the tracking period. The floor price held at or above its MSRP of $40.49, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $40.49 at MSRP | 24d (100%) | 0.00% |
3PGrocesrAtHome | New | $56.95 +$16.46 above MSRP | 0d (0%) | -40.65% |
3PBest Deal Retail Corp. | New | $49.98 +$9.49 above MSRP | 0d (0%) | -23.44% |
3PDeal Mart LLC | New | $46.50 +$6.01 above MSRP | 0d (0%) | -14.84% |
3PALPHA IMPORT LLC | New | $50.35 +$9.86 above MSRP | 0d (0%) | -24.35% |
3PBabyLuck | New | $41.99 +$1.50 above MSRP | 0d (0%) | -3.70% |
3PM-Place Shop | New | $69.00 +$28.51 above MSRP | 0d (0%) | -70.41% |
3PAutoverseshop | New | $50.95 +$10.46 above MSRP | 0d (0%) | -25.83% |
3PReliable & Fast | New | $74.95 +$34.46 above MSRP | 0d (0%) | -85.11% |
3PJC King & DIY Control | New | $57.99 +$17.50 above MSRP | 0d (0%) | -43.22% |
3PHonest Medical | New | $67.95 +$27.46 above MSRP | 0d (0%) | -67.82% |
3PM&D Wholesalers | New | $49.99 +$9.50 above MSRP | 0d (0%) | -23.46% |
3PFrednelstore | New | $55.00 +$14.51 above MSRP | 0d (0%) | -35.84% |
The Buy Box for Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein, 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 13 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $40.49 throughout the tracking period. Price opened right at MSRP ($40.49). Seller count peaked at 13 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$0.00
Pricing is intact — no measurable erosion from MSRP.
12 3P Sellers
12 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $40.49, and 3P interference is minimal.
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