Buy-box price is 34.8% below MSRP and a 1P seller controls the listing
The Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $41.54 to $63.68 against an MSRP/MAP of $63.68. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$41.54
MAX PRICE ($)
$63.68
AVG PRICE ($)
$42.65
EROSION (%)
34.77%
MSRP/MAP ($)
$63.68
The product hit a low of $41.54, following a peak of $63.68 during the tracking period. Compared to its MSRP of $63.68, the floor price reflects a severe variance of 34.77% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $41.54 −$22.14 below MSRP | 31d (100%) | 34.77% |
3PGrocesrAtHome | New | $69.55 +$5.87 above MSRP | 0d (0%) | -9.22% |
3PEngoloids Medical LLC | New | $78.93 +$15.25 above MSRP | 0d (0%) | -23.95% |
2PAmazon Resale | New | $39.46 −$24.22 below MSRP | 0d (0%) | 38.03% |
3Pjune.sales | New | $68.96 +$5.28 above MSRP | 0d (0%) | -8.29% |
3PHey Pharma | New | $92.78 +$29.10 above MSRP | 0d (0%) | -45.70% |
3PHonest Medical | New | $79.98 +$16.30 above MSRP | 0d (0%) | -25.60% |
The Buy Box for Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $41.54 and $63.68, largely stable over the period. It entered the period already $22.14 below MSRP ($63.68), before any crowding pressure arrived. Seller count peaked at 7 on 07/29 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No sellers exited in recent period
Key Findings
critical$22.14
Severe erosion — floor is $22.14 (34.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, new entrants arriving.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $41.54, and 3P interference is minimal.
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