Categories/Protein & Energy Drinks/Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack

Ensure·
ID B000ARPK7G

The Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 24 day(s). During this period, the Buy Box price was $48.86 against an MSRP/MAP of $48.86. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$48.86

MAX PRICE ($)

$48.86

AVG PRICE ($)

$48.86

EROSION (%)

0.00%

MSRP/MAP ($)

$48.86

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $48.86 throughout the tracking period. The floor price held at or above its MSRP of $48.86, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 4 sellers, 0% share
Sellers won
1 of 6tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$48.86
at MSRP
24d (100%)
0.00%
3PEngoloids Medical LLC
New
$78.92
+$30.06 above MSRP
0d (0%)
-61.52%
3PGrocesrAtHome
New
$74.95
+$26.09 above MSRP
0d (0%)
-53.40%
2PAmazon Resale
New
$45.96
−$2.90 below MSRP
0d (0%)
5.94%
3PHonest Medical
New
$80.28
+$31.42 above MSRP
0d (0%)
-64.31%
3PHey Pharma
New
$96.82
+$47.96 above MSRP
0d (0%)
-98.16%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $48.86
Peak seller pressure6 sellers on Sep 20Highest count during tracking window
Price impact at peak$0.00$48.86 → $48.86
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $48.86 throughout the tracking period. Price opened right at MSRP ($48.86). Seller count peaked at 6 on 09/20, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (5)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P Sellers

Crowded1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $48.86, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $41.42, which is 0.0% below MSRP ($48.86).

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