Buy-box price is 2.6% below MSRP and a 1P seller controls the listing
The Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $53.97 to $55.39 against an MSRP/MAP of $55.39. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$53.97
MAX PRICE ($)
$55.39
AVG PRICE ($)
$55.25
EROSION (%)
2.56%
MSRP/MAP ($)
$55.39
The product hit a low of $53.97, following a peak of $55.39 during the tracking period. Compared to its MSRP of $55.39, the floor price reflects a minimal variance of 2.56% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $55.39 at MSRP | 31d (100%) | 0.00% |
3PSHOP-ALL-AZ | New | $70.00 +$14.61 above MSRP | 0d (0%) | -26.38% |
3PBabyLuck | New | $63.80 +$8.41 above MSRP | 0d (0%) | -15.18% |
3PM-Place Shop | New | $75.99 +$20.60 above MSRP | 0d (0%) | -37.19% |
The Buy Box for Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $53.97 and $55.39, largely stable over the period. It entered the period already $1.42 below MSRP ($55.39), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$1.42
Pricing is largely holding — floor sits $1.42 (2.6%) below MSRP, minor drift within an acceptable range.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $55.39, and 3P interference is minimal.
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