Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack was tracked for 24 day(s). During this period, the Buy Box price was $55.39 against an MSRP/MAP of $55.39. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$55.39
MAX PRICE ($)
$55.39
AVG PRICE ($)
$55.39
EROSION (%)
0.00%
MSRP/MAP ($)
$55.39
The product held steady at $55.39 throughout the tracking period. The floor price held at or above its MSRP of $55.39, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $55.39 at MSRP | 24d (100%) | 0.00% |
3PM-Place Shop | New | $75.99 +$20.60 above MSRP | 0d (0%) | -37.19% |
3PSHOP-ALL-AZ | New | $70.00 +$14.61 above MSRP | 0d (0%) | -26.38% |
3PBabyLuck | New | $65.99 +$10.60 above MSRP | 0d (0%) | -19.14% |
The Buy Box for Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $55.39 throughout the tracking period. Price opened right at MSRP ($55.39). Seller count peaked at 4 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $55.39, and 3P interference is minimal.
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