Buy-box price is 25.5% below MSRP and a 1P seller controls the listing
The Garden of Life Meal Replacement Shakes, Raw Organic, Vanilla Protein Powder with Plant Based Pea Protein, Sprouts, Greens, Probiotics, Dairy Free 28 Servings was tracked for 30 day(s). During this period, the Buy Box price ranged from $31.81 to $42.69 against an MSRP/MAP of $42.69. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$31.81
MAX PRICE ($)
$42.69
AVG PRICE ($)
$40.54
EROSION (%)
25.49%
MSRP/MAP ($)
$42.69
The product hit a low of $31.81, following a peak of $42.69 during the tracking period. Compared to its MSRP of $42.69, the floor price reflects a severe variance of 25.49% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $41.19 −$1.50 below MSRP | 29d (97%) | 3.51% |
3PFINDUQ | New | $38.90 −$3.79 below MSRP | 1d (3%) | 8.88% |
3PAmazonFresh | New | $33.78 −$8.91 below MSRP | 0d (0%) | 20.87% |
3PThe Vitamin Shoppe | New | $48.29 +$5.60 above MSRP | 0d (0%) | -13.12% |
2POceanSSH | New | $48.99 +$6.30 above MSRP | 0d (0%) | -14.76% |
2PGreenyGreen | New | $45.99 +$3.30 above MSRP | 0d (0%) | -7.73% |
3PWFMOA_Rogers_ROG_10820 | New | $59.99 +$17.30 above MSRP | 0d (0%) | -40.52% |
3PiHerb | New | $52.15 +$9.46 above MSRP | 0d (0%) | -22.16% |
3PWholeFoodsMarketUFG | New | $59.99 +$17.30 above MSRP | 0d (0%) | -40.52% |
2PDark Yellow | New | $43.99 +$1.30 above MSRP | 0d (0%) | -3.05% |
3PWFMOA_Park-Lane_PKL_10239 | New | $62.99 +$20.30 above MSRP | 0d (0%) | -47.55% |
The Buy Box for Garden of Life Meal Replacement Shakes, Raw Organic, Vanilla Protein Powder with Plant Based Pea Protein, Sprouts, Greens, Probiotics, Dairy Free 28 Servings is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. Only 2 of 11 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $31.81 and $42.69, largely stable over the period. It entered the period already $1.50 below MSRP ($42.69), before any crowding pressure arrived. Seller count peaked at 8 on 10/30 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
3 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$10.88
Severe erosion — floor is $10.88 (25.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $41.19, and 3P interference is minimal.
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