Categories/Protein & Energy Drinks/GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan
at risk

Buy-box price is 20.0% below MSRP and a 1P seller controls the listing

GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan

GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan

Ghost·
ID B0DF1L929C

The GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.99 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.99

MAX PRICE ($)

$29.99

AVG PRICE ($)

$29.47

EROSION (%)

20.01%

MSRP/MAP ($)

$29.99

Price erosion from MSRP
Severe20.01% below MSRP
MinimalModerateSevere

The product hit a low of $23.99, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a severe variance of 20.01% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$29.99
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for GHOST Energy Drink - 12-Pack, Welch's Grape, 16oz Cans - Energy & Focus & No Artificial Colors - 200mg of Natural Caffeine, L-Carnitine & Taurine - Gluten-Free & Vegan is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$29.99 → $29.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.00 and $29.99, largely stable over the period. Price opened right at MSRP ($29.99). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$6.00

Severe20.0% below MSRP

Severe erosion — floor is $6.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.99, which is 20.0% below MSRP ($29.99).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.0% below MSRP ($29.99).

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