Categories/Protein & Energy Drinks/Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack
at risk

Buy-box price is 20.3% below MSRP and a 1P seller controls the listing

Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack

Glucerna·
ID B000NYSNVQ

The Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 24 day(s). During this period, the Buy Box price ranged from $35.82 to $44.96 against an MSRP/MAP of $44.96. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$35.82

MAX PRICE ($)

$44.96

AVG PRICE ($)

$44.58

EROSION (%)

20.33%

MSRP/MAP ($)

$44.96

Price erosion from MSRP
Severe20.33% below MSRP
MinimalModerateSevere

The product hit a low of $35.82, following a peak of $44.96 during the tracking period. Compared to its MSRP of $44.96, the floor price reflects a severe variance of 20.33% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 4 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$44.96
at MSRP
24d (100%)
0.00%
3PGrocesrAtHome
New
$64.95
+$19.99 above MSRP
0d (0%)
-44.46%
3PBest Deal Retail Corp.
New
$44.90
−$0.06 below MSRP
0d (0%)
0.13%
3PHonest Medical
New
$72.88
+$27.92 above MSRP
0d (0%)
-62.10%
3PLone$tar Deal
New
$67.95
+$22.99 above MSRP
0d (0%)
-51.13%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $44.96
Peak seller pressure5 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$44.96 → $44.96
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $35.82 and $44.96, largely stable over the period. Price opened right at MSRP ($44.96). Seller count peaked at 5 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (5)

Key Findings

at risk
Price Erosion

$9.14

Severe20.3% below MSRP

Severe erosion — floor is $9.14 (20.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P Sellers

CrowdedStable

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $44.96, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $35.82, which is 20.3% below MSRP ($44.96).

2

Escalate directly with Amazon — The lowest price has dropped to $35.82, which is 20.3% below MSRP ($44.96).

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