Buy-box price is 30.0% below MSRP and a 1P seller controls the listing
The Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $31.47 to $44.96 against an MSRP/MAP of $44.96. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$31.47
MAX PRICE ($)
$44.96
AVG PRICE ($)
$43.64
EROSION (%)
30.00%
MSRP/MAP ($)
$44.96
The product hit a low of $31.47, following a peak of $44.96 during the tracking period. Compared to its MSRP of $44.96, the floor price reflects a severe variance of 30.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $43.68 −$1.28 below MSRP | 31d (100%) | 2.85% |
3PHonest Medical | New | $72.88 +$27.92 above MSRP | 0d (0%) | -62.10% |
3PGrocesrAtHome | New | $64.95 +$19.99 above MSRP | 0d (0%) | -44.46% |
3PLone$tar Deal | New | $67.95 +$22.99 above MSRP | 0d (0%) | -51.13% |
3PBest Deal Retail Corp. | New | $57.99 +$13.03 above MSRP | 0d (0%) | -28.98% |
The Buy Box for Glucerna Original Diabetes Care Shake, Homemade Vanilla, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $31.47 and $44.96, largely stable over the period. Price opened right at MSRP ($44.96). Seller count peaked at 5 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$13.49
Severe erosion — floor is $13.49 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $43.68, and 3P interference is minimal.
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