Buy-box price is 12.5% below MSRP and a 1P seller controls the listing
The Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack was tracked for 24 day(s). During this period, the Buy Box price ranged from $43.68 to $49.92 against an MSRP/MAP of $49.92. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$43.68
MAX PRICE ($)
$49.92
AVG PRICE ($)
$45.05
EROSION (%)
12.50%
MSRP/MAP ($)
$49.92
The product hit a low of $43.68, following a peak of $49.92 during the tracking period. Compared to its MSRP of $49.92, the floor price reflects a moderate variance of 12.50% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $44.96 −$4.96 below MSRP | 24d (100%) | 9.94% |
3PRebel Smuggling LLC | New | $83.21 +$33.29 above MSRP | 0d (0%) | -66.69% |
3PGrocesrAtHome | New | $64.95 +$15.03 above MSRP | 0d (0%) | -30.11% |
3PBest Deal Retail Corp. | New | $57.99 +$8.07 above MSRP | 0d (0%) | -16.17% |
3PRKF Medical | New | $72.07 +$22.15 above MSRP | 0d (0%) | -44.37% |
3PHonest Medical | New | $70.46 +$20.54 above MSRP | 0d (0%) | -41.15% |
The Buy Box for Glucerna Original Diabetes Care Shake, Rich Chocolate, Diabetic Meal Replacement to Support Blood Sugar Management, 10g Protein, 180 Calories, Ready to Drink, 8-fl-oz Bottle, 24 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $43.68 and $49.92, largely stable over the period. It entered the period already $4.96 below MSRP ($49.92), before any crowding pressure arrived. Seller count peaked at 6 on 09/12 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$6.24
Significant erosion — floor is $6.24 (12.5%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $44.96, and 3P interference is minimal.
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