Categories/Protein & Energy Drinks/Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)

Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12)

Labrada·
ID B00166BBXW

The Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price was $42.00 against an MSRP/MAP of $42.00. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$42.00

MAX PRICE ($)

$42.00

AVG PRICE ($)

$42.00

EROSION (%)

0.00%

MSRP/MAP ($)

$42.00

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $42.00 throughout the tracking period. The floor price held at or above its MSRP of $42.00, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$42.00
at MSRP
31d (100%)
0.00%
3PDpsNutrition
New
$63.95
+$21.95 above MSRP
0d (0%)
-52.26%
3PMy Nutrition Depot™
New
$64.99
+$22.99 above MSRP
0d (0%)
-54.74%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Labrada Lean Body Ready-to-Drink Chocolate Protein Shake, 40g Protein, Whey Blend, 0 Sugar, Gluten Free, 22 Vitamins & Minerals, LABRADA, 17 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $42.00
Peak seller pressure3 sellers on Jul 9Highest count during tracking window
Price impact at peak$0.00$42.00 → $42.00
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $42.00 throughout the tracking period. Price opened right at MSRP ($42.00). Seller count peaked at 3 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (2)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $42.00, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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