Buy-box price is 14.7% below MSRP and a 1P seller controls the listing

The Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 was tracked for 31 day(s). During this period, the Buy Box price ranged from $26.85 to $31.48 against an MSRP/MAP of $31.48. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$26.85
MAX PRICE ($)
$31.48
AVG PRICE ($)
$31.03
EROSION (%)
14.71%
MSRP/MAP ($)
$31.48
The product hit a low of $26.85, following a peak of $31.48 during the tracking period. Compared to its MSRP of $31.48, the floor price reflects a moderate variance of 14.71% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $31.48 at MSRP | 31d (100%) | 0.00% |
3PDana Market | New | $48.99 +$17.51 above MSRP | 0d (0%) | -55.62% |
3PThe Energy Drink Outlet, LLC | New | $29.44 −$2.04 below MSRP | 0d (0%) | 6.48% |
3PBeverages For You | New | $30.00 −$1.48 below MSRP | 0d (0%) | 4.70% |
3PMetroplex Goods | New | $44.95 +$13.47 above MSRP | 0d (0%) | -42.79% |
3PWhole Premium Store | New | $44.94 +$13.46 above MSRP | 0d (0%) | -42.76% |
3PNxtGenn | New | $49.00 +$17.52 above MSRP | 0d (0%) | -55.65% |
The Buy Box for Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Buy-box price stayed between $26.85 and $31.48, largely stable over the period. Price opened right at MSRP ($31.48). Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$4.63
Significant erosion — floor is $4.63 (14.7%) below MSRP; the pricing anchor is under real pressure.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $31.48, and 3P interference is minimal.
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