Buy-box price is 7.2% below MSRP and a 1P seller controls the listing

The Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 was tracked for 24 day(s). During this period, the Buy Box price ranged from $29.98 to $32.30 against an MSRP/MAP of $32.30. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$29.98
MAX PRICE ($)
$32.30
AVG PRICE ($)
$30.29
EROSION (%)
7.18%
MSRP/MAP ($)
$32.30
The product hit a low of $29.98, following a peak of $32.30 during the tracking period. Compared to its MSRP of $32.30, the floor price reflects a minimal variance of 7.18% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.98 −$2.32 below MSRP | 24d (100%) | 7.18% |
3PWhole Premium Store | New | $44.98 +$12.68 above MSRP | 0d (0%) | -39.26% |
3PMetroplex Goods | New | $44.95 +$12.65 above MSRP | 0d (0%) | -39.16% |
3PNxtGenn | New | $49.00 +$16.70 above MSRP | 0d (0%) | -51.70% |
3PThe Energy Drink Outlet, LLC | New | $32.44 +$0.14 above MSRP | 0d (0%) | -0.43% |
3PDevansh Devansh | New | $44.99 +$12.69 above MSRP | 0d (0%) | -39.29% |
3PDana Market | New | $48.99 +$16.69 above MSRP | 0d (0%) | -51.67% |
The Buy Box for Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Buy-box price declined from $32.30 to $29.98 — a $2.32 drop over 24 days. Price opened right at MSRP ($32.30). Seller count peaked at 7 on 09/08 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.32
Moderate erosion — floor price is $2.32 (7.2%) below MSRP and slipping.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $29.98, and 3P interference is minimal.
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