Buy-box price is 25.6% below MSRP and a 1P seller controls the listing
Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15
The Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.42 to $29.98 against an MSRP/MAP of $31.48. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$23.42
MAX PRICE ($)
$29.98
AVG PRICE ($)
$28.58
EROSION (%)
25.60%
MSRP/MAP ($)
$31.48
The product hit a low of $23.42, following a peak of $29.98 during the tracking period. Compared to its MSRP of $31.48, the floor price reflects a severe variance of 25.60% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.98 −$1.50 below MSRP | 31d (100%) | 4.76% |
3PWhole Premium Store | New | $44.98 +$13.50 above MSRP | 0d (0%) | -42.88% |
3PNxtGenn | New | $49.00 +$17.52 above MSRP | 0d (0%) | -55.65% |
3PDevansh Devansh | New | $44.99 +$13.51 above MSRP | 0d (0%) | -42.92% |
3PThe Energy Drink Outlet, LLC | New | $32.44 +$0.96 above MSRP | 0d (0%) | -3.05% |
3PDana Market | New | $48.99 +$17.51 above MSRP | 0d (0%) | -55.62% |
3PWestmarkGoods | New | $44.99 +$13.51 above MSRP | 0d (0%) | -42.92% |
The Buy Box for Monster Energy Ultra Violet, Sugar Free Energy Drink, 16 Ounce | Pack of 15 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $23.42 and $29.98, largely stable over the period. It entered the period already $1.50 below MSRP ($31.48), before any crowding pressure arrived. Seller count peaked at 6 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$8.06
Severe erosion — floor is $8.06 (25.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.98, and 3P interference is minimal.
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