Categories/Protein & Energy Drinks/Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital
critical

Buy-box price is 20.5% below MSRP and a 3P seller controls the listing

Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital

Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital

Orry'S Vital·
ID B0D7TFG59T

The Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital was tracked for 31 day(s). During this period, the Buy Box price ranged from $34.99 to $43.99 against an MSRP/MAP of $43.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$34.99

MAX PRICE ($)

$43.99

AVG PRICE ($)

$40.28

EROSION (%)

20.46%

MSRP/MAP ($)

$43.99

Price erosion from MSRP
Severe20.46% below MSRP
MinimalModerateSevere

The product hit a low of $34.99, following a peak of $43.99 during the tracking period. Compared to its MSRP of $43.99, the floor price reflects a severe variance of 20.46% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%3P
3P · 69 sellers, 100% share
Sellers won
2 of 69tracked sellers
Changed hands
9 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PiSupplyUSA· Top
New
$41.99
−$2.00 below MSRP
24d (77%)
4.55%
3PMancheno Homegoods
New
$36.99
−$7.00 below MSRP
7d (23%)
15.91%
3PVial Enterprise LLC
New
$38.19
−$5.80 below MSRP
0d (0%)
13.18%
3PTrueblend Market
New
$38.90
−$5.09 below MSRP
0d (0%)
11.57%
3PLIBNISTOREBEAUTY LLC
New
$48.00
+$4.01 above MSRP
0d (0%)
-9.12%
3PHomeGoodAnytime
New
$49.99
+$6.00 above MSRP
0d (0%)
-13.64%
3PWhlesalelv
New
$41.95
−$2.04 below MSRP
0d (0%)
4.64%
3PDaphneshopp
New
$41.20
−$2.79 below MSRP
0d (0%)
6.34%
3PKP Trading Deals
New
$48.99
+$5.00 above MSRP
0d (0%)
-11.37%
3PF8 distribution
New
$66.99
+$23.00 above MSRP
0d (0%)
-52.28%
3PSellers Outlet Pro
New
$41.99
−$2.00 below MSRP
0d (0%)
4.55%
3PZOFFICIAL LLC
New
$45.95
+$1.96 above MSRP
0d (0%)
-4.46%
3PHelloWorld!!!
New
$39.99
−$4.00 below MSRP
0d (0%)
9.09%
3PBLUE FOREST INVESTMENT LLC
New
$46.80
+$2.81 above MSRP
0d (0%)
-6.39%
3PEAZY POINT
New
$42.99
−$1.00 below MSRP
0d (0%)
2.27%
3PSSB Sales
New
$36.99
−$7.00 below MSRP
0d (0%)
15.91%
3PHudman LLC
New
$40.50
−$3.49 below MSRP
0d (0%)
7.93%
3PP&M Solutions
New
$34.90
−$9.09 below MSRP
0d (0%)
20.66%
3PK-DUBS KICKS LLC
New
$45.99
+$2.00 above MSRP
0d (0%)
-4.55%
3P80k Way
New
$43.87
−$0.12 below MSRP
0d (0%)
0.27%
3PDamis Store
New
$40.50
−$3.49 below MSRP
0d (0%)
7.93%
3PGenerationHype
New
$40.00
−$3.99 below MSRP
0d (0%)
9.07%
3PNexa Global llc
New
$39.99
−$4.00 below MSRP
0d (0%)
9.09%
3PFairtrade Retail
New
$37.99
−$6.00 below MSRP
0d (0%)
13.64%
3PBronx Logistics
New
$41.99
−$2.00 below MSRP
0d (0%)
4.55%
3PTop shelf Goods
New
$53.99
+$10.00 above MSRP
0d (0%)
-22.73%
3PEBENEZERSTORE LLC
New
$49.99
+$6.00 above MSRP
0d (0%)
-13.64%
3PRiseUp Marketplace Store
New
$43.50
−$0.49 below MSRP
0d (0%)
1.11%
3PWholesale Outlet Ecom
New
$46.99
+$3.00 above MSRP
0d (0%)
-6.82%
3PEAGLE SIAL LLC
New
$45.49
+$1.50 above MSRP
0d (0%)
-3.41%
3PBay Falcon LLC
New
$41.97
−$2.02 below MSRP
0d (0%)
4.59%
3Plucky AAA by Staples
New
$43.50
−$0.49 below MSRP
0d (0%)
1.11%
3PMVTRADINGONLINE(USA)
New
$55.49
+$11.50 above MSRP
0d (0%)
-26.14%
3PJFA LW
New
$54.99
+$11.00 above MSRP
0d (0%)
-25.01%
3PBR_Med
New
$36.99
−$7.00 below MSRP
0d (0%)
15.91%
3PBLG Capital LLC
New
$38.89
−$5.10 below MSRP
0d (0%)
11.59%
3PH-US Mart
New
$41.99
−$2.00 below MSRP
0d (0%)
4.55%
3PSahara Sellers
New
$48.98
+$4.99 above MSRP
0d (0%)
-11.34%
3Pwhatevertrade33
New
$46.99
+$3.00 above MSRP
0d (0%)
-6.82%
3PSALESWAVE ENTERPRISES
New
$40.00
−$3.99 below MSRP
0d (0%)
9.07%
3PNUVERO SUPPLY CO. LLC
New
$44.90
+$0.91 above MSRP
0d (0%)
-2.07%
3PZLLC
New
$43.00
−$0.99 below MSRP
0d (0%)
2.25%
3PTexas Freedom
New
$38.50
−$5.49 below MSRP
0d (0%)
12.48%
3PStaganak Shop
New
$44.99
+$1.00 above MSRP
0d (0%)
-2.27%
3PMERS STORE
New
$37.99
−$6.00 below MSRP
0d (0%)
13.64%
3PBlue Point
New
$40.49
−$3.50 below MSRP
0d (0%)
7.96%
3PBeta Distributions
New
$34.00
−$9.99 below MSRP
0d (0%)
22.71%
3PDylan24store
New
$37.99
−$6.00 below MSRP
0d (0%)
13.64%
3PJAE LLC
New
$34.99
−$9.00 below MSRP
0d (0%)
20.46%
3PKP WORLD 1
New
$47.50
+$3.51 above MSRP
0d (0%)
-7.98%
3PAugustin Enterprise
New
$44.96
+$0.97 above MSRP
0d (0%)
-2.21%
3PRalamia LLC
New
$45.00
+$1.01 above MSRP
0d (0%)
-2.30%
3PMOOCHI LLC
New
$57.99
+$14.00 above MSRP
0d (0%)
-31.83%
3Pshaheen Traders
New
$66.00
+$22.01 above MSRP
0d (0%)
-50.03%
3PBASH & CO
New
$49.40
+$5.41 above MSRP
0d (0%)
-12.30%
3PGVASU Essentials
New
$38.99
−$5.00 below MSRP
0d (0%)
11.37%
3PM&NLLC
New
$39.89
−$4.10 below MSRP
0d (0%)
9.32%
3P#1CHOICE
New
$44.99
+$1.00 above MSRP
0d (0%)
-2.27%
3PA & N Bros
New
$45.99
+$2.00 above MSRP
0d (0%)
-4.55%
3Pvitanest
New
$47.93
+$3.94 above MSRP
0d (0%)
-8.96%
3PLucky AAA by Staples
New
$44.00
+$0.01 above MSRP
0d (0%)
-0.02%
3PSKC Brands
New
$34.98
−$9.01 below MSRP
0d (0%)
20.48%
3POrry’s Vital
New
$39.99
−$4.00 below MSRP
0d (0%)
9.09%
3PSEZESTORE
New
$43.98
−$0.01 below MSRP
0d (0%)
0.02%
3PWYZE STORE
New
$51.45
+$7.46 above MSRP
0d (0%)
-16.96%
3PReliable & Fast
New
$49.95
+$5.96 above MSRP
0d (0%)
-13.55%
3PComfort Made for You
New
$44.99
+$1.00 above MSRP
0d (0%)
-2.27%
3PPantrix Co.
New
$40.00
−$3.99 below MSRP
0d (0%)
9.07%
3PTHE BEST PRICED DEALZ
New
$39.99
−$4.00 below MSRP
0d (0%)
9.09%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital is primarily held by iSupplyUSA (3P) with a 77% share, winning the Buy Box for 24 out of 31 tracked days. Only 2 of 69 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $43.99
Peak seller pressure55 sellers on Jul 12Highest count during tracking window
Price impact at peak+$1.00$39.49$40.49
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price declined from $40.99 to $36.99 — a $4.00 drop over 31 days. It entered the period already $3.00 below MSRP ($43.99), before any crowding pressure arrived. Seller count peaked at 55 on 07/12, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

6 persistent 3P sellers actively cutting prices — driving ongoing erosion.

17 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (17)
Persistent (51)

Key Findings

critical
Price Erosion

$9.00

Severe20.5% below MSRP

Severe erosion — floor is $9.00 (20.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

69 3P Sellers

Swarming+1 new · 17 exited

69 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

iSupplyUSA

Hijacked3P · 24 wins

iSupplyUSA (3P) dominates the buy box with 24 wins at $41.99, 4.5% below MAP.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $34.99, which is 20.5% below MSRP ($43.99).

2

Audit distribution channels — 69 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $34.00, which is 20.5% below MSRP ($43.99).

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