Categories/Protein & Energy Drinks/Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital
critical

Buy-box price is 10.7% below MSRP and a 3P seller controls the listing

Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital

Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital

Orry'S Vital·
ID B0D7TFG59T

The Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital was tracked for 31 day(s). During this period, the Buy Box price ranged from $36.99 to $41.42 against an MSRP/MAP of $41.42. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$36.99

MAX PRICE ($)

$41.42

AVG PRICE ($)

$39.43

EROSION (%)

10.70%

MSRP/MAP ($)

$41.42

Price erosion from MSRP
Moderate10.70% below MSRP
MinimalModerateSevere

The product hit a low of $36.99, following a peak of $41.42 during the tracking period. Compared to its MSRP of $41.42, the floor price reflects a moderate variance of 10.70% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

97%3P
1P · 1 seller, 3% share3P · 53 sellers, 97% share
Sellers won
10 of 54tracked sellers
Changed hands
14 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
3POrry’s Vital· Top
New
$37.99
−$3.43 below MSRP
13d (42%)
8.28%
3PKP WORLD 1
New
$40.70
−$0.72 below MSRP
6d (19%)
1.74%
3PBLG Capital LLC
New
$36.99
−$4.43 below MSRP
3d (10%)
10.70%
3PHudman LLC
New
$39.00
−$2.42 below MSRP
2d (6%)
5.84%
3PAzon Prime Goods
New
$41.00
−$0.42 below MSRP
2d (6%)
1.01%
3PSCHDistributions
New
$39.99
−$1.43 below MSRP
1d (3%)
3.45%
3PPanthergoservices
New
$41.99
+$0.57 above MSRP
1d (3%)
-1.38%
3PFairtrade Retail
New
$38.99
−$2.43 below MSRP
1d (3%)
5.87%
3PSSB Sales
New
$36.99
−$4.43 below MSRP
1d (3%)
10.70%
1PAmazon.com
New
$41.42
at MSRP
1d (3%)
0.00%
3PHelloWorld!!!
New
$49.99
+$8.57 above MSRP
0d (0%)
-20.69%
3PReliable & Fast
New
$49.95
+$8.53 above MSRP
0d (0%)
-20.59%
3PR3 USA
New
$53.99
+$12.57 above MSRP
0d (0%)
-30.35%
3PEBENEZERSTORE LLC
New
$49.99
+$8.57 above MSRP
0d (0%)
-20.69%
3PVial Enterprise LLC
New
$37.97
−$3.45 below MSRP
0d (0%)
8.33%
3PStaganak Shop
New
$44.99
+$3.57 above MSRP
0d (0%)
-8.62%
3PLaurentjet
New
$43.50
+$2.08 above MSRP
0d (0%)
-5.02%
3PExpress Hub Record
New
$45.00
+$3.58 above MSRP
0d (0%)
-8.64%
3PSahara Sellers
New
$48.98
+$7.56 above MSRP
0d (0%)
-18.25%
3PPantrix Co.
New
$39.50
−$1.92 below MSRP
0d (0%)
4.64%
3PPressRetail LLC
New
$41.00
−$0.42 below MSRP
0d (0%)
1.01%
3PTop shelf Goods
New
$53.99
+$12.57 above MSRP
0d (0%)
-30.35%
3PIMAGINARY MALL
New
$43.20
+$1.78 above MSRP
0d (0%)
-4.30%
3PK-DUBS KICKS LLC
New
$45.99
+$4.57 above MSRP
0d (0%)
-11.03%
3PM&NLLC
New
$47.99
+$6.57 above MSRP
0d (0%)
-15.86%
3PBASH & CO
New
$49.40
+$7.98 above MSRP
0d (0%)
-19.27%
3PUS Best Choice
New
$44.05
+$2.63 above MSRP
0d (0%)
-6.35%
3P24/7 availability Store
New
$44.12
+$2.70 above MSRP
0d (0%)
-6.52%
3P#1CHOICE
New
$44.99
+$3.57 above MSRP
0d (0%)
-8.62%
3PYD Traders LLC
New
$32.99
−$8.43 below MSRP
0d (0%)
20.35%
3PH-US Mart
New
$40.99
−$0.43 below MSRP
0d (0%)
1.04%
3PDylan24store
New
$32.99
−$8.43 below MSRP
0d (0%)
20.35%
3PMERS STORE
New
$40.99
−$0.43 below MSRP
0d (0%)
1.04%
3PRR IMPORTS
New
$42.70
+$1.28 above MSRP
0d (0%)
-3.09%
3PBronx Logistics
New
$41.99
+$0.57 above MSRP
0d (0%)
-1.38%
3PLIBNISTOREBEAUTY LLC
New
$48.00
+$6.58 above MSRP
0d (0%)
-15.89%
3Pwhatevertrade33
New
$46.99
+$5.57 above MSRP
0d (0%)
-13.45%
3PMOOCHI LLC
New
$57.99
+$16.57 above MSRP
0d (0%)
-40.00%
3PJASCESHOP LLC
New
$38.00
−$3.42 below MSRP
0d (0%)
8.26%
3PHalloween Treasure
New
$43.99
+$2.57 above MSRP
0d (0%)
-6.20%
3PUrban Pantry Co
New
$41.00
−$0.42 below MSRP
0d (0%)
1.01%
3PTHE BEST PRICED DEALZ
New
$46.99
+$5.57 above MSRP
0d (0%)
-13.45%
3PHomeGoodAnytime
New
$49.99
+$8.57 above MSRP
0d (0%)
-20.69%
3PWholesale Outlet Ecom
New
$46.99
+$5.57 above MSRP
0d (0%)
-13.45%
3PEAZY POINT
New
$42.50
+$1.08 above MSRP
0d (0%)
-2.61%
3PNUVERO SUPPLY CO. LLC
New
$44.98
+$3.56 above MSRP
0d (0%)
-8.59%
3PSEZESTORE
New
$46.98
+$5.56 above MSRP
0d (0%)
-13.42%
3PGuruMamba
New
$44.99
+$3.57 above MSRP
0d (0%)
-8.62%
3PKP Trading Deals
New
$48.99
+$7.57 above MSRP
0d (0%)
-18.28%
3PJFA LW
New
$54.99
+$13.57 above MSRP
0d (0%)
-32.76%
3PKV Ships
New
$40.99
−$0.43 below MSRP
0d (0%)
1.04%
3PMVTRADINGONLINE(USA)
New
$49.99
+$8.57 above MSRP
0d (0%)
-20.69%
3PUS best value store
New
$44.98
+$3.56 above MSRP
0d (0%)
-8.59%
3PKwabossal
New
$45.99
+$4.57 above MSRP
0d (0%)
-11.03%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital is primarily held by Orry’s Vital (3P) with a 42% share, winning the Buy Box for 13 out of 31 tracked days. Only 10 of 54 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $41.42
Peak seller pressure42 sellers on Oct 15Highest count during tracking window
Price impact at peak−$0.72$41.42 → $40.70
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.2/day avg · +6 net

Buy-box price declined from $41.39 to $37.99 — a $3.40 drop over 31 days. Price opened right at MSRP ($41.42). Seller count peaked at 42 on 10/15 — adding +6 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

12 persistent 3P sellers actively cutting prices — driving ongoing erosion.

8 3P sellers exited the listing — channel cleanup signal.

9 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (9)
Persistent (45)

Key Findings

critical
Price Erosion

$4.43

Significant10.7% below MSRP

Significant erosion — floor is $4.43 (10.7%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

53 3P Sellers

Swarming9 exited

53 3P sellers are swarming this listing — heavily contested.

Buy Box

Orry’s Vital

Hijacked3P · 13 wins

Orry’s Vital (3P) dominates the buy box with 13 wins at $37.99, 8.3% below MAP — and escalating.

Recommended Actions
1

Audit distribution channels — 53 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 96.8% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Orry’s Vital, the highest-frequency 3P buy-box winner.

4

Identify sellers below MAP — The lowest price has dropped to $36.99, which is 10.7% below MSRP ($41.42).

5

Escalate directly with Amazon — The lowest price has dropped to $25.99, which is 10.7% below MSRP ($41.42).

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