Categories/Protein & Energy Drinks/Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
at risk

Buy-box price is 25.6% below MSRP and a 1P seller controls the listing

Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count

Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count

Oikos·
ID B0DY1ZS88N

The Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $21.77 to $29.25 against an MSRP/MAP of $29.25. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$21.77

MAX PRICE ($)

$29.25

AVG PRICE ($)

$22.68

EROSION (%)

25.57%

MSRP/MAP ($)

$29.25

Price erosion from MSRP
Severe25.57% below MSRP
MinimalModerateSevere

The product hit a low of $21.77, following a peak of $29.25 during the tracking period. Compared to its MSRP of $29.25, the floor price reflects a severe variance of 25.57% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$21.99
−$7.26 below MSRP
31d (100%)
24.82%
3PSALTIZA
New
$38.36
+$9.11 above MSRP
0d (0%)
-31.15%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.25
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$7.48$29.25 → $21.77
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $21.77 and $29.25, largely stable over the period. It entered the period already $7.48 below MSRP ($29.25), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

at risk
Price Erosion

$7.48

Severe25.6% below MSRP

Severe erosion — floor is $7.48 (25.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $21.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $21.77, which is 25.6% below MSRP ($29.25).

2

Escalate directly with Amazon — The lowest price has dropped to $21.77, which is 25.6% below MSRP ($29.25).

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