Buy-box price is 32.2% below MSRP and a 1P seller controls the listing
The Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $21.00 to $30.99 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$21.00
MAX PRICE ($)
$30.99
AVG PRICE ($)
$24.43
EROSION (%)
32.24%
MSRP/MAP ($)
$30.99
The product hit a low of $21.00, following a peak of $30.99 during the tracking period. Compared to its MSRP of $30.99, the floor price reflects a severe variance of 32.24% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.97 −$6.02 below MSRP | 23d (74%) | 19.43% |
3PPLEXIOS | New | $21.00 −$9.99 below MSRP | 5d (16%) | 32.24% |
3PTyphen Goods | New | $22.49 −$8.50 below MSRP | 3d (10%) | 27.43% |
3PBubazon | New | $29.99 −$1.00 below MSRP | 0d (0%) | 3.23% |
The Buy Box for Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count is primarily held by Amazon.com (1P) with a 74% share, winning the Buy Box for 23 out of 31 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $24.97 to $21.00 — a $3.97 drop over 31 days. It entered the period already $6.02 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 3 on 10/27 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$9.99
Severe erosion — floor is $9.99 (32.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
3P sellers win the buy box 25.8% of the time; PLEXIOS leads with 5 days at $21.00 (32.2% below MAP) — worsening.
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