Categories/Protein & Energy Drinks/Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)
healthy

Buy-box price is 9.2% below MSRP and a 1P seller controls the listing

Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)

Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary)

Optimum Nutrition·
ID B09V1S9168

The Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary) was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.90 to $26.33 against an MSRP/MAP of $26.33. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.90

MAX PRICE ($)

$26.33

AVG PRICE ($)

$26.10

EROSION (%)

9.23%

MSRP/MAP ($)

$26.33

Price erosion from MSRP
Minimal9.23% below MSRP
MinimalModerateSevere

The product hit a low of $23.90, following a peak of $26.33 during the tracking period. Compared to its MSRP of $26.33, the floor price reflects a minimal variance of 9.23% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$26.33
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Optimum Nutrition Gold Standard Protein Shake, 24g Protein, Ready to Drink Protein Drinks, Chocolate, 11 Fl Oz, 12 Count (Pack of 1) (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $26.33
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$26.33 → $26.33
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $23.90 and $26.33, largely stable over the period. Price opened right at MSRP ($26.33). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$2.43

Moderate9.2% below MSRP

Moderate erosion — floor price is $2.43 (9.2%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.33, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $23.90, which is 9.2% below MSRP ($26.33).

2

Review MAP compliance — The lowest price has dropped to $23.90, which is 9.2% below MSRP ($26.33).

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